Dr Vita Kadile

Profile

Vita Kadile is a Lecturer in Marketing at Leeds University Business School and a Programme Director for MA Advertising & Marketing. Prior to this position she was working as a Research Fellow in the Marketing Department. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development, international promotion, and internal marketing.

Responsibilities

• Programme Director, MA Advertising & Marketing

Research interests

Entrepreneurial Marketing, Cognitive and Behavioural Entrepreneurship
Entrepreneurial competencies and Intentions
SMEs
International Marketing, Export Marketing
Strategic Marketing, Capabilities, and Performance
Retailing
International Franchising Relationships
Strategic Orientations
Interorganisational Relationships

Qualifications

• PhD Entrepreneurial Marketing, Leeds University Business School
• MSc International Marketing Management, Leeds University Business School
• BSc Economics and Management, University of Latvia

Professional memberships

• Global and Strategic Marketing Research Centre
• American Marketing Association
• Academy of Marketing Science
• European International Business Academy
• British Academy of Management
• European Marketing Academy

Student education

Teaching at UG and PG levels in the areas of marketing research and strategy since 2012.

Research groups and institutes

• Global and Strategic Marketing Research Centre

Current postgraduate researchers

• Maria Sava