Dr Vita Kadile
- Position: Lecturer in Marketing
- Areas of expertise: Cognitive and Behavioural Entrepreneurship; International Marketing; Strategic Marketing.
- Email: V.Kadile@leeds.ac.uk
- Phone: +44(0)113 343 3217
- Location: 1.13 LUBS
- Website: LinkedIn | Googlescholar | Researchgate | ORCID
Profile
Vita Kadile is a Lecturer in Marketing at Leeds University Business School. Prior to this position she was working as a research fellow in the Marketing division. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development and international promotion.
Responsibilities
- Programme Director, MA Advertising & Marketing
Research interests
Entrepreneurial Marketing, Cognitive and Behavioural Entrepreneurship
International Marketing, Export Marketing
Strategic Marketing, Capabilities, and Performance
Retailing
International Franchising Relationships
Strategic Orientations
Interorganisational Relationships
Qualifications
- PhD Entrepreneurial Marketing, Leeds University Business School
- MSc International Marketing Management, Leeds University Business School
- BSc Economics and Management, University of Latvia
Professional memberships
- Global and Strategic Marketing Research Centre
- American Marketing Association
- Academy of Marketing Science
- European International Business Academy
- British Academy of Management
- European Marketing Academy
Student education
Teaching at UG and PG levels in the areas of marketing research and strategy.
Research groups and institutes
- Global and Strategic Marketing Research Centre