Dr Vita Kadile

Profile

Vita Kadile is a Lecturer in Marketing at Leeds University Business School and a Programme Director for MA Advertising & Marketing. Prior to this position she was working as a Research Fellow in the Marketing division. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development, international promotion, and internal marketing.

Responsibilities

• Programme Director, MA Advertising & Marketing

Research interests

Entrepreneurial Marketing, Cognitive and Behavioural Entrepreneurship
International Marketing, Export Marketing
Strategic Marketing, Capabilities, and Performance
Retailing
International Franchising Relationships
Strategic Orientations
Interorganisational Relationships

Qualifications

• PhD Entrepreneurial Marketing, Leeds University Business School
• MSc International Marketing Management, Leeds University Business School
• BSc Economics and Management, University of Latvia

Professional memberships

• Global and Strategic Marketing Research Centre
• American Marketing Association
• Academy of Marketing Science
• European International Business Academy
• British Academy of Management
• European Marketing Academy

Student education

Teaching at UG and PG levels in the areas of marketing research and strategy since 2012.

Research groups and institutes

• Global and Strategic Marketing Research Centre

Current postgraduate researchers

• Maria Sava