Dr Vita Kadile

Dr Vita Kadile


Vita Kadile is a Lecturer in Marketing at Leeds University Business School. Prior to this position she was working as a research fellow in the Marketing division. Her research interests include cognitive and behavioural entrepreneurship, international and strategic marketing. Her work has been awarded with a prestigious 'Research Impact Prize' for outstanding contribution into impact beyond academia. Before commencing her academic career, Vita Kadile worked as a Marketing Manager in a large hotel, where she gained extensive practical insights in corporate strategy development and international promotion.

Research interests

Entrepreneurial Marketing, Cognitive and Behavioural Entrepreneurship
International Marketing, Export Marketing
Strategic Marketing, Capabilities, and Performance
International Franchising Relationships
Strategic Orientations
Interorganisational Relationships


  • PhD Entrepreneurial Marketing, Leeds University Business School
  • MSc International Marketing Management, Leeds University Business School
  • BSc Economics and Management, University of Latvia

Professional memberships

  • Global and Strategic Marketing Research Centre
  • American Marketing Association
  • Academy of Marketing Science
  • European International Business Academy
  • British Academy of Management
  • European Marketing Academy

Student education

Teaching at UG and PG levels in the areas of marketing research and strategy.

Research groups and institutes

  • Global and Strategic Marketing Research Centre