AMA Sheth Foundation Doctoral Consortium Programme 2018
Wednesday 27 June: Arrivals in Leeds during the day
4:30pm | Consortium registration and Welcome Faculty and Fellows arrive at the University of Leeds Location: The Great Hall, University of Leeds |
6:00pm | Welcome reception and remarks Location: The Great Hall, University of Leeds Speakers:
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7:30pm | Welcome Dinner Location: Main Refectory, University of Leeds |
10:00pm | Close |
Thursday 28 June
7:00am - 8:00am | Breakfast at hotel (for Consortium Faculty) |
7:30am - 8:30am | Breakfast at Refectory (for Doctoral Fellows) |
8:30am | Introductory Plenary Session - The Future of Marketing: Issues and Directions Location: LUBS G.02 Speakers
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10:00am | Refreshment break Location: Leeds University Business School (LUBS) Foyer |
10:30am | Research Frontiers I |
1. Marketing Strategy I (Location: LUBS G.02)Chair: Constantine Katsikeas Speakers:
2. Digital Transformation in Marketing (Location: LUBS 1.33)Chair: Ghasem Zaefarian Speakers:
3. Consumer Behavior I (Location: LUBS 1.32)Chair: Josko Brakus Speakers:
4. Modeling Customer Behaviour (Location: Meadows Room 01)Chair: Aristeidis Theotokis Speakers:
5. Personal Selling and Sales Management (Location: Meadows Room 02)Chair: Constantinos Leonidou Speakers:
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12:00pm |
Lunch |
1:15pm | Concurrent Sessions: Effective Teaching |
1. Simulations, Case-based, and Online Teaching (Location: LUBS G.02)Chair: Dayananda Palihawadana Speakers:
2. Balancing Teaching and Research (Location: LUBS 1.33)Chair: John Hulland Speakers:
3. Teaching Marketing Analytics: Challenges and Solutions (Location: Meadows Room 01)Chair: Matthew Robson Speakers:
4. New Teachers: What to Expect and How to Deliver (Location: Meadows Room 02)Chair: Robert Duke Speakers:
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2:45pm |
Refreshment break |
3:15pm | Research Frontiers II |
1. Consumer Behavior II (Location: LUBS G.02)Chair: Alessandro Biraglia Speakers:
2. Marketing Strategy II (Location: LUBS 1.33)Chair: Shuba Srinivasan Speakers:
3. B2B Marketing (Location: Meadows Room 01)Chair: Martin Heinberg Speakers:
4. Global/International Marketing (Location: LUBS 1.32)Chair: Vita Kadile Speakers:
5. Consumer Welfare and Public Policy (Location: Meadows Room 02)Chair: Babis Saridakis Speakers:
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5:00pm |
Downtime activities
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6:00pm | Buses depart early for World Cup screening at The Old Swan, Harrogate from Park Plaza Hotel and Storm Jameson Court |
6:30pm | Buses depart for dinner from Park Plaza Hotel and Storm Jameson Court (note: these buses are for those that do not wish to watch the football) |
7:45pm | Arrival drinks and dinner at The Old Swan, Harrogate Remarks by supporters of the AMA-Sheth Foundation Doctoral Consortium
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9:00pm | Desserts, drinks, dancing and photo booth |
Friday 29 June
7:00am - 8:00am | Breakfast at hotel (for Consortium Faculty) |
7:30am - 8:30am | Breakfast at The Refectory, University of Leeds (for Doctoral Fellows) |
9:00am |
Plenary Session: Meet the Editors Moderator: Rebecca Slotegraaf
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10:30am |
Refreshment break |
11:00am | Doing Research with Impact - Domains |
1. Services Marketing and Branding (Location: Meadows Room 01)Chair: Caterina Presi Speakers:
2. CRM and Customer Engagement (Location: Meadows Room 02)Chair: Bill Davvetas Speakers:
3. New Product and Innovation Management (Location: LUBS 1.33)Chair: Magnus Hultman Speakers:
4. Channels and Retail Management (Location: LUBS 1.32)Chair: Giuseppe Musarra Speakers:
5. Consumer Behavior III (Location: Meadows Room 03)Chair: Dionysius Ang Speakers:
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12:15pm | Lunch Location: Refectory, University of Leeds |
1:30pm | Plenary Session: Bridging Academia and Industry Location: LUBS G.02 Moderator: Russell Winer
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3:00pm | Refreshment break Location: Leeds University Business School Foyer |
3:30pm | Face-to-Face Sessions between Faculty and Doctoral Fellows (Groups) |
5:20pm - 6:30pm | Mini football tournament |
6:45pm | Buses Depart for Dinner from Park Plaza Hotel and Storm Jameson Court |
7:30pm - Late | Outing and Dinner at the Royal Armouries Museum |
Research breakout groups
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Saturday 30 June
7:00am - 8:00am |
Breakfast at hotel (for Consortium Faculty) |
7:30am - 8:30am | Breakfast at The Refectory, University of Leeds (for Doctoral Fellows) |
9:00am | Doing Research with Impact – Data, Theory, and Methods |
1. Theory and Conceptual Development (Location: LUBS 1.32)Chair: Tony Byng Speakers:
2. Using Unstructured and Big Data (Location: LUBS 1.33)Chair: Sourindra Banerjee Speakers:
3. Conducting Field Experiments (Location: Meadows Room 01)Chair: Maximilian Gerrath Speakers:
4. Conducting Survey and Qualitative Research (Location: Meadows Room 02)Chair: Zhaleh Najafi Tavani Speakers:
5. Developing Empirical and Analytical Models (Location: Meadows Room 03)Chair: Yeyi Liu Speakers:
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10:30am | Refreshment break Location: Leeds University Business School Foyer |
11:00am | Concluding Plenary Session: Deans’ and Department Chairs Perspectives Location: LUBS G.02 Moderator: Dave Stewart
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12:30pm | Lunch (eat in or take away) Location: Leeds University Business School Café |