Note from the Co-chairs
We were delighted to welcome delegates to the 53rd Annual AMA-Sheth Foundation Doctoral Consortium in June 2018. The consortium provides a forum that brings together prominent scholars of today and talented young scholars of tomorrow.
The consortium began on Wednesday, June 27, in The Great Hall, University of Leeds Campus in Leeds, West Yorkshire, England. Events took place throughout the day on Thursday, June 28 and Friday, June 29 and the morning of Saturday, June 30, 2018.
Professor Constantine Katsikeas
Professor Robert W. Palmatier
Professor V. Kumar
- Executive Dean Professor Peter Moizer's welcome message, June 2018
Welcome to the 53rd American Marketing Association–Sheth Foundation Doctoral Consortium.
Leeds University Business School is proud to host this year’s Doctoral Consortium “The Power of Marketing in a Dynamic Global Economy”. We are particularly pleased as this is only the second time this prestigious event has been held outside of North America since its establishment in 1966. The Consortium offers a forum for sharing ideas and learning that is designed to spark creativity and collaboration. I hope that you make the most of this opportunity to meet leading scholars in the field and broaden and deepen your professional links within the global marketing community.
Leeds University Business School is a research-driven triple-accredited business school. Our mission is to make an exceptional impact on business and society globally through leadership in research and teaching. We enable individuals to develop their academic potential, their employability, their global and cultural insight and their ethical awareness to enhance their potential to benefit business and society. Our world-class research increases knowledge, skills, understanding and impact.
As Executive Dean of the School, I would like to congratulate our Marketing Division on bringing the Doctoral Consortium to Leeds and providing a good reflection of their dedication to learning and teaching, commitment to scholarship, and contribution to the community.
Leeds is a dynamic and vibrant city, the largest centre outside London for financial, business, and creative services, as well as having the greatest concentration of Universities outside the capital. Take a look at our large portfolio of programmes and offerings at undergraduate, masters, and doctoral levels, our corporate connections and executive education programs, and internationalisation activities. In addition to established undergraduate programmes, our MBA and specialised Masters’ programmes have been particularly popular—attracting nearly 1800 students per year from over 50 countries. We are constantly evolving in response to changes and developments in the business world and I am justly proud of what the School has achieved.
I would like to take this opportunity to thank our Marketing Division faculty, and especially Costas Katsikeas, V. Kumar, and Rob Palmatier for serving as co-chairs for the 2018 Doctoral Consortium.
On behalf of everyone here at the Business School, I would like to welcome you to Leeds and to the 53rd AMA–Sheth Foundation Doctoral Consortium.
2018 theme: The Power of Marketing in a Dynamic Global Economy
- 2018 theme: The Power of Marketing in a Dynamic Global Economy
The decision to design the Consortium theme around the dynamic global economy is rooted in the topic’s relevance and criticality to the present day business environment. In exploring this theme, even a preliminary look reveals several challenges and opportunities for academic research and practical implementation that will be of interest to marketing scholars.
For instance, the rapid expansion of globalization of markets, trade, communication, and transportation; access to offerings from across various geographic markets; intensifying competition across industries and markets worldwide; consumer decision choices vis-à-vis the competitive offerings; maturing of many markets; and increasing pressures to justify marketing spending in the corporate boardroom are a few of the challenges that come to the fore.
In terms of opportunities, increasing market access for even small businesses; choice, timing, and mode of foreign market entry and expansion; strategies for marketing and allied business functions; meeting growth and profitability expectations; and designing, branding, advertising and positioning the product offerings that are geared to particular economies and cultures are a few that arise. While several insights have been uncovered in these areas through prior research, the dynamism of a global economy requires constant attention and scholars need to revisit thinking and renew the existing body of knowledge
- About AMA-Sheth Foundation Doctoral Consortium
The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the United States, Canada, Europe, and the rest of the world.
The AMA-Sheth Foundation doctoral consortium is unique because it is the only consortium that exposes doctoral students to the rich diversity of topics, methodological perspectives, and theories that exist within the marketing discipline. This exposure is designed to spark creativity and insight by challenging students to think outside of their existing paradigms and to broaden their views on what constitutes good research. The consortium is also designed to help students make a successful transition to their first faculty position by providing guidance on research, teaching, and service. Faculty scholars are selected who have made important contributions to the field and who are dedicated to helping doctoral students establish professional linkages among themselves and with faculty.
The first consortium was held in 1966. The programme was launched under the leadership of Thomas A. Staudt and from the beginning the focus on research and relationship building was key. In 1997 the name was changed to the AMA-Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.
- AMA Sheth Foundation Values
I. Value Proposition
The AMA-Sheth Foundation Doctoral Consortium (Consortium) is the premiere consortium in the marketing discipline. Consortium, beginning in 1966,has brought together the very best doctoral students and faculty from business schools around the world to share in a three-four day event, exposing doctoral students to a rich diversity of topics, methodological perspectives, and theories. The AMA-Sheth Foundation Doctoral Consortium is designed to spark creativity and insight by challenging students to think outside of their existing paradigms and to broaden their views on what constitutes excellent quality research. The Consortium helps students make a successful transition to their first faculty position by providing guidance on research, teaching, and service. Students interact with faculty scholars who have made important contributions to the field and who are dedicated to helping students become the next generation of leaders in the marketing discipline.
II. Consortium Objectives
- To cultivate a collegial network among faculty and doctoral candidates, and establish traditions within the discipline that transcends individual universities and specialty areas.
- To encourage top doctoral candidates within the marketing discipline to undertake meaningful research.
- To expose doctoral candidates to various viewpoints and philosophies that may be different from those held by faculty in their own institutions.
- To engage each doctoral candidate in building of a marketing career marked by contributions to the discipline through active research, creative teaching, and continued service.
- To select outstanding consortium faculty from both the emerging and established scholar groups to discuss best practices, research methodologies and applications.