Developing Coach-Led Analytics in Elite Sport

Courses designed to put theory into practice

Business people in a meeting

One day

What is it?

This one day programme offers an overview of the possibilities for developing the use of quantitative data analysis to support coaching decisions in elite sport.

Who should attend?

Delegates will be professional and managerial staff within sports related organisations. They will be analysts, coaches and performance directors.

What are the benefits?

By the end of the programme delegates will have:

  • A range of tools and techniques to manage coach-led analytics
  • An understanding of appropriate uses and applications of KPIs in player and team performance
  • Used this knowledge to analyse opposition
  • Discussed with other delegates the applications and issues surrounding coach-led analytics.

Delegate organisations will benefit from:

  • Well briefed staff aware of options and possibilities for the use of analytics
  • Practical tools and techniques which will help with decision making.


The day consists of four sessions, each lasting 1.5 hours. The style will be a mixture of presentations, activities, exercises and discussions within the group.

Day 1

Session 1:

Going beyond Moneyball to develop coach-led analytics

Session 2:

Using KPIs to monitor player and team performance

Session 3:

Applying the SWOT approach to opposition analysis

Session 4:

Developing team-specific scouting systems.

This programme is delivered by Bill Gerrard, Professor of Business and Sports Analytics, Bill has worked with a number of elite sports teams around the world. In recent times he has acted as technical analyst for Saracens in the Aviva Premiership (rugby union) as well as providing statistical analysis to support the Sky Sports coverage of Super League (rugby league). He has also worked with Billy Beane, the General Manager of the Oakland Athletics in Major League Baseball, whose application of sports analytics has been the subject of the Hollywood film and best-selling book, Moneyball.

Bill's principal research focus is sports analytics defined as the statistical analysis of performance data within an evidence-based coaching regime in both individual and team sports to support decisions on talent identification, player recruitment, athletic development, training priorities, team selection, game tactics and injury management. He has published academic papers on player valuation, managerial efficiency, the sporting and financial performance of football clubs, and the relationship between wage costs and sporting performance.

Contact us

Executive Education Team

For further information please contact the Executive Education Team.


Tel: +44 (0)113 344 3911