Impacts on Business - Lockdown: Harnessing the power of communications
- Date: Tuesday 28 July 2020, 16:00 – 17:00
- Location: Online
- Type: Online
- Cost: Free
Maintaining relevance and building meaningful stakeholder relationships during the Covid-19 pandemic.
About this event
COVID-19 and the related lock-down pose an ongoing challenge for businesses that have been forced to either shut down temporarily or scale-down. There are complexities around staying relevant and continuing to build and maintain stakeholder relationships, especially with those critical to business survival and success. This talk explores the value and power of communication in helping business to navigate the current Volatile, Uncertain, Complex and Ambiguous (VUCA) environment and work towards a new normal.
Dr. Kendi Guantai leads post-graduate courses in Corporate Communications and Public Relations. Prior to joining the University of Leeds for her Masters and later for her Phd, Dr. Guantai spent several years working in industry both in the private sector as well as civil service. She is also the current Vice President of the International Association of Business Communicators (IABC) for the EMENA Region.