Podcast: Gerrin' on wi' it series - "My knowledge of regional policy is night and day different now"

In this episode of "Gerrin' on wi' it," Paul Hayes speaks with Dr Dan Olner from the University of Sheffield about bridging the gap between academia and local government. As a policy fellow embedded within the South Yorkshire Mayoral Combined Authority (SYMCA), Dan shares his experiences working at the intersection of data science, regional economic policy, and collaborative governance. 

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Dan discusses his dual role as both university researcher and embedded policy analyst, explaining how he helps answer critical questions about South Yorkshire's economy, growth sectors, and regional strengths. Rather than operating as a traditional academic expert transmitting knowledge from on high, he describes a collaborative model where experts from different backgrounds work together on equal footing. 

Dan contrasts his ongoing, open approach with traditional consultant models, emphasizing the value of sustained relationships and accessible data. The conversation also examines the sustainability of such embedded roles, the benefits to both academics and policymakers, and the need for collaborative funding from national bodies, regional authorities, and universities to mainstream this type of engagement. Ultimately, Dan makes a compelling case for why these bridging roles matter for evidence-based policymaking and regional development. 

This episode was recorded on 17 December 2025. If you would like to get in touch, please contact contact@y-pern.org.uk. A transcript of this episode is available.  

About the speakers

Paul Hayes is Senior Policy Engagement Fellow at Leeds University Business School, supporting academic colleagues in developing impacts from their work and in engaging with the policy community and public bodies. He was formerly corporate policy manager at Wakefield Council and policy lead for the Key Cities Group, an association of 27 mid-size UK cities. This role encompassed policy advisory work to local, regional and national politicians; development and authorship of local and regional strategies and plans; engagement with and representation on working groups of UK government and national bodies; and responses to consultations. The role also included scoping, commissioning, and joint development of academic and think tank research and engagement with business and voluntary and community sectors. 

Dr Dan Olner is a data analyst and geographer based in the School of Management at Sheffield University and, through the Yorkshire & Humber Policy Engagement Research Network (Y-PERN), is working with South Yorkshire Mayoral Combined Authority on all things economic and regional and data. Dan hasn't strayed far from Yorkshire, studying politics at Sheffield University and a PhD at Leeds University. Find out about Dan's work at danolner.net and coveredinbees.org or link up at www.linkedin.com/in/danolner.   

Terms and acronyms

• SYMCA – South Yorkshire Mayoral Combined Authority  
• Y-PERN – Yorkshire and Humber Policy and Engagement Research Network