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Dr Verdiana Giannetti

Dr Verdiana Giannetti

  • Position: Associate Professor of Marketing
  • Areas of expertise: Marketing Strategy; Product Innovation; International New Product Launch Decisions; Product Recalls
  • Email: V.Giannetti@leeds.ac.uk
  • Phone: +44(0)113 343 6489
  • Location: GM.06 Maurice Keyworth Building

Profile

Dr. Verdiana Giannetti is an Associate Professor of Marketing at Leeds University Business School, University of Leeds. Dr. Giannetti research interests lie in the broad domain of empirical marketing strategy, with a particular focus on product innovation. More specifically, her current projects focus on (1) international new product launch decisions and on (2) the antecedents and consequences of product-harm crises.

Dr. Giannetti’s research has been published in the Journal of the Academy of Marketing Science, Marketing Letters, Journal of International Marketing, International Marketing Review, and Psychology & Marketing. One of her research projects won the Winter AMA 2017 Best Paper Award by theme (Marketing To and Around the World). She is currently an Associate Editor at the Journal of Business Research.

Dr Giannetti was a AMA-Sheth Doctoral Consortium Fellow (2018).

Verdiana Giannetti received her PhD in Business Administration and Management (concentration in Marketing) from Bocconi University in Milan and was a visiting PhD Candidate at the Red McCombs School of Business, The University of Texas at Austin. She also holds a MSc in Marketing Management (with distinction) and a Bachelor Degree in Business Administration and Management (with distinction) both from Bocconi University.

Research interests

Marketing Strategy; Product Innovation; International New Product Launch Decisions; Product Recalls

Qualifications

  • PhD in Business Administration and Management, Bocconi University (2018)
  • MSc in Marketing Management (with distinction), Bocconi University (2011)
  • Bachelor in Business Administration and Management (with distinction), Bocconi University (2009)

Research groups and institutes

  • Global and Strategic Marketing Research Centre