Podcast: The limitations and potential of AI - and the role humans have to play in its success

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Global and Strategic Marketing Research Centre

Headshots of Aristeidis Theotokis and Rashik Parmar

Professor Aristeidis Theotokis speaks to special guest, Rashik Parmar MBE, about AI and the implications it could have on both business and society as a whole. In the episode, they discuss AI’s potential and limitations; people’s perceptions of AI; who the winners and losers are when it comes to creating value from AI; and what the biggest risks are when it comes to AI. 
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Both Aristeidis and Rashik presented at Leeds University Business School’s “The Business of AI” event as part of Leeds Digital Festival in September. 

The HBR article Rashik referenced in this episode is “What is responsible computing?” 

This episode was recorded on 11th October 2024. If you would like to get in touch regarding this episode, please contact research.lubs@leeds.ac.uk. A transcript of this episode is available. 

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