The Profit of Purpose - How socially aware are Dutch companies?

The Profit of Purpose - How socially aware are Dutch companies?

Professor Jatinder Sidhu has co-authored a book entitled “The Profit of Purpose”. 

How socially aware are Dutch companies? Two out of three companies exist solely on the basis of economic motives. In an era where the negative impact of companies on society is under a magnifying glass, it is essential that companies demonstrate that they are not the problem, but are an important part of the solution to make the world a better place. Companies with a purpose choose a social purpose as the foundation of the company and put a profitable business model at the service of it. This book tells you how companies develop a purpose, why they do this and what it brings them. It shows how companies try to fulfill their new role in society without losing sight of economic interests. 'The Profit of Purpose' provides a concrete step-by-step plan that offers directors, managers and employees tools to shape their own purpose in their company.

Professor Sidhu is a Chair in Strategic Management & Organisation and a Director of the Centre for Technology Innovation and Engagement.