Navigating the platform business model

Strategies, Challenges and Best Practices


Strategic Management Society extension event, in association with the COINS partnership.

With the advent of digital technologies, established firms and new entrants increasingly operate and compete within platform ecosystems in which groups of firms interact with the aim of a joint value proposition. The leading firms in such ecosystems, sometimes referred to as hub or keystone firms, are faced with several strategic challenges as they pertain to the overall value creation of the ecosystem as well as their own value capture. Given the complex interplay of collaboration and competition between the various members of a platform ecosystem, there remain many unanswered questions revolving around how to successfully operate and navigate the platform business model.

This one day event aims at bringing together academics and domain experts from technology intensive organisations from various industries who share an interest in platform ecosystems and the strategies involved with successfully operating the platform business model. Participants will share their ideas, challenges and best practices imposed by the continuously evolving nature of digital platforms.

The event aims to expose practitioners to the latest academic research in the field of strategy and to engage academics in discussions that will culminate into a joint research agenda. The event consists of keynotes by distinguished speakers, panel discussions, and a number of interactive case presentations by leading platform firms. Results will be synthesised and presented as takeaways by the end of the event.

This will be a full day workshop on Friday, so we recommend attendees plan to arrive in Amsterdam on Thursday night.

For further information, please contact Krsto Pandza at