Professor Wändi Bruine de Bruin

Professor Wändi Bruine de Bruin

Profile

Professor Wändi Bruine de Bruin holds a University Leadership Chair in Behavioural Decision Making at the Leeds University Business School, where she also serves as Director of the Centre for Decision Research and Deputy Director of the Priestley International Centre for Climate. She holds affiliations with Carnegie Mellon University, the University of Southern California, and the RAND Corporation. She is a Fellow of the UK Academy of Social Sciences, the Psychonomic Society, and the Network for Studies on Pensions, Aging and Retirement (NETSPAR). Wändi's research aims to understand and inform how, across the life span, people make decisions about their finances, their health, and their environmental impacts.  She has published over 100 peer-reviewed papers on these topics, in journals targeting psychology, public policy, health, and environmental science. She is a member of the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She served as the co-editor of a special issue on decision-making competence for the Journal of Behavioral Decision Making (2012)  and for Frontiers in Psychology (2015) , as well as a special issue on risk communication for Current HIV Research (2015) . She was on the expert panel at the U.S. National Academy of Sciences on the science of science communication, and the expert panel on health product risk communication by the Council of the Canadian Academies.

Responsibilities

  • Director, Centre for Decision Research
  • Deputy Director, Priestley International Centre for Climate
  • Head, Decision Research subject group

Research interests

In my research, I aim to understand and improve how, across the life span, people make decisions about their personal finances, health, and environmental impacts. Examples of research projects include:

Qualifications

  • BSc Psychology, Free University Amsterdam (The Netherlands)
  • MSc Cognitive Psychology, Free University Amsterdam (The Netherlands)
  • MSc Behavioral Decision Theory, Carnegie Mellon University (US)
  • PhD Behavioral Decision Making and Psychology, Carnegie Mellon University (US)

Professional memberships

  • UK Academy of Social Sciences (Fellow)
  • Psychonomic Society (Fellow)
  • Network for Studies on Pensions, Aging, and Retirement (Fellow)
  • Society for Judgment and Decision Making
  • European Association for Decision Making
  • International Association for Research on Economic Psychology

Student education

  • Risk Perception and Communication (5202M)

Research groups and institutes

  • Centre for Decision Research