UK and EU health policy aim to promote understanding of health risks, so as to empower people to make better health choices, including through web-based communications. Websites about cancer are widespread and provide information concerning cancer risk factors, prevention strategies, and screening programmes. Effective communications about cervical cancer screening are particularly needed, as most cervical cancer cases could be prevented through screening. However, cancer risk communications are often too difficult to interpret, even for educated audiences. The proposed work will test a low-cost strategy for improving web-based communications about cervical cancer: Adding evidence-based graphs that are easy to understand.
This work is being funded by a Cancer Research UK Population Research Fellowship (reference C57775/A22182) awarded to Dr Yasmina Okan, Centre for Decision Research, Leeds University Business School.