Associate Professor of Marketing, Aristeidis Theotokis, was recently awarded the Best Conference...Read more
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M. Heinberg, C. Katsikeas. How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science
A. Solarino. Transparency and Replicability in Qualitative Research: The Case of Interviews with Elite Informants. Strategic Management Journal
N. van der Wal. Laughter-Inducing Therapies: Systematic Review and Meta-Analysis. Social Science and Medicine
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Conference theme: 'Making Global Goals Local'Find out more