I joined the Marketing Division of Leeds University Business School as a postgraduate researcher in Oct 2019. Before starting my academic life, I was a data analyst in AdMaster Digital Consulting Corporate in China for one year, serving top enterprises in different industries like Bioderma, Pepsi, Unilever and etc with insightful social listening reports. Before that, I was an internship in the Ruder Finn, a global PR agency, for almost half a year, serving various clients including Shanghai Disneyland and Chopard.
My research interest includes narratives communications, skepticism’s effects.
- MA in Corporate Communications, Marketing and Public Relations, University of Leeds
- BA in Advertising, Hainan University