Honghan joined the Marketing Division of Leeds University Business School as a postgraduate researcher in Oct 2019. Before starting her academic journey, she was a data analyst in AdMaster Digital Consulting Corporate in China for one year, serving top enterprises across different industries like cosmetics (Bioderma), FMCG (Pepsi & Unilever) and etc. Before that, she was a PR intern at Ruder Finn, a global PR agency, for almost half a year, serving various clients including Shanghai Disneyland and Chopard for corporate communications management.
Her research interests include beliefs and persuasion; negativity bias; advertising.
- MA in Corporate Communications, Marketing and Public Relations, University of Leeds
- BA in Advertising, Hainan University