Yunus Emre Oztas

Profile

Yunus is a postgraduate researcher at Leeds University Business School (LUBS) since October 1 2024. His MA thesis, titled "Creative Labor in Turkish Cultural and Creative Industries: Istanbul-based Visual Designers," explored the working conditions, experiences, and subjectivities of creative workers in Istanbul from a critical perspective. The study also applied a relational work framework, investigating how new social networks and solidarity practices emerged in precarious working environments. Currently, Yunus is pursuing a PhD in the People, Work and Employment department at LUBS. His ongoing research examines AI-integrated cultural production, with a focus on comparing the experiences of creative labour in the Turkish and UK cultural and creative industries. His working thesis title is “AI-integrated Cultural Production: A Comparative Case Study on Creative Labor in Turkish and UK Cultural and Creative Industries."

Research interests

Yunus' research focuses on the evolving role of AI in the cultural and creative industries, particularly how these technologies reshape creative processes, organizational structures, and labour dynamics. His work seeks to understand the ways in which AI-driven technologies alter the nature of creative work and influence the lived experiences of creative professionals. By examining these changes in both the Turkish and UK cultural sectors, Yunus explores the varying impacts AI has on creative labour, from the development of new forms of collaboration and career paths to the emergence of challenges such as inequality and precarious working conditions. His research aims to critically assess how creative workers adapt to, resist, or embrace these technological shifts, highlighting their agency in shaping the future of digital cultural production

Qualifications

• MA Media and Communication Studies
• BA Communication Design and Management

Research groups and institutes

• Centre for Employment Relations, Innovation and Change