Yuan Cheng

Profile

I’m currently a postgraduate researcher at the Leeds University Business School, Centre for Decision Research. Before starting my PhD at Leeds, I graduated with a Master’s degree in Behavioural and Economic Science from the University of Warwick. I also hold a BA in Psychology and a BSc in Agricultural and Natural Resources Economics from the University of Maryland (US). My primary research interest is understanding individual decision-making processes, particularly how factors such as time pressure and affective states influence decisions. I am passionate about applying behavioural theories to improve communication in public policy and to nudge more effective decision-making in general.

Research interests

Decision making under risk and uncertainty 

Qualifications

• MSc Behavioural and Economic Science
• BA Psychology
• BSc Agricultural and Natural Resources Economics

Research groups and institutes

• Centre for Decision Research