Sena Toprakci Masir

Profile

Sena is a postgraduate researcher at Leeds University Business School researching sustainable consumption behavior. Her research is supported by the LUBS Marketing Division Scholarship. She holds a master’s degree in Marketing from İstanbul Bilgi University, where she researched the effects of brand-visual fit and platform credibility on consumer preferences for access-based consumption, funded by İstanbul Bilgi University. She had the chance to present her research at the 2024 American Marketing Association Summer Academic Conference. Her academic journey also includes a bachelor’s degree in Western Languages and Literatures from Boğaziçi University. Sena has worked in digital marketing, content creation, and social media management with leading brands in Turkey. Before joining LUBS, Sena spent two and a half years as a marketing manager at a mar-tech company.

Research interests

Consumer behavior, consumer decision-making, sustainable consumption

Qualifications

• MA Marketing, İstanbul Bilgi University
• BA Western Languages and Literatures, Boğaziçi University