Wei Wen

Profile

I am a Postgraduate Researcher at Leeds University Business School. I have several years of management experience in the retail industry and previously worked as both a Brand Manager and Product Manager, contributing to digital transformation in retail businesses through digital retail development, product strategy, and user research.

Research experience

“Smart Trolley” Project — University of Southampton

Research Assistant (Design & Research Group)

During my master’s study, I participated in the “Smart Trolley” project, which explored the design of a smart shopping assistant system to improve grocery shopping experiences through digital technologies. My work involved user research and interaction design for digital service systems.

Research interests

My research focuses on technology-driven digital transformation and its impacts on stakeholders in digital platforms, particularly how digital technologies reshape collaboration, participation, and value creation in online environments.

• digital transformation and platform-based ecosystems
• collaboration and participation in digital platforms
• digital workforce and online communities
• knowledge sharing and value co-creation
• digital inequality and the digital divide

Qualifications

• MA Design Management, University of Southampton (Distinction)

Research groups and institutes

• Centre for Technology, Operations and Supply Chain Analysis