Minghao Xu

Minghao Xu


My name is Minghao Xu. I am currently doing my PhD at the University of Leeds. Prior to pursuing my PhD, I garnered valuable experience as a management trainee in marketing and as a product manager. My professional journey has taken me through diverse industries, including beauty, semiconductors, and banking, providing me with a rich understanding of the industry. I have been driven by a passion for providing better solutions for complex marketing challenges. 

Research interests

My research interests mainly focus on consumer psychology, moral emotions, consumer behaviour, marketing strategy, and pricing strategy. I am currently sponsored by the Leeds University Business School.


  • MSc┬áManagement, University of Leeds, UK
  • BSc Accounting, Shanghai Finance College, China