Rukmini Gohain

Profile

Rukmini Gohain is a post graduate researcher in Marketing at Leeds University Business School. She completed her Masters with distinction in Corporate Communications, Marketing and Public Relations (CCMPR) from University of Leeds. She also received an Outstanding Academic Achievement Prize, which is awarded to the top-performing Masters student in CCMPR programme. Her current research is fully funded by Leeds University Business School, Marketing Department Scholarship. Prior to her academic journey in Leeds University, she had over 10 years of industry experience in India and UK having worked in both corporate and social enterprise firms.

Research interests

Her research interest currently focusses on consumer behaviour, corporate branding and how brands function within cultural narratives and identity construction.

Qualifications

• MA in Corporate Communications, Marketing and Public Relations (distinction), University of Leeds,UK
• MPhil in Latin American Studies (distinction), Jawaharlal Nehru University, New Delhi, India
• MA in International Relations (distinction), Jawaharlal Nehru University, New Delhi, India
• BA in Political Science, Miranda House, University of Delhi, India