Jasmine Mohsen

Jasmine Mohsen


Jasmine is a Ph.D. candidate and a doctoral researcher at Business School, and at the Centre for Decision Research at University of Leeds. She holds an undergraduate degree in Business Administration and Masters degree (MSc.) in the area of Consumer behaviour (in Materialism). She has a double-major in two disciplines (Business Administration and Finance and Accounting). She had also prior experience working at Cairo university in Egypt as an Assistant lecturer for the last two years, and as a Teaching Assistant for three years. In addition, Jasmine has worked as a Research assistant and Teaching assistant at the American University in Cairo (AUC) for a year. 

Teaching Experience

Over the Past 8 years, Jasmine has taught and delivered various modules to postgraduates and undergraduates students in a variety of subject areas such as Financial Accounting, Corporate Finance, Managerial Accounting, Islamic Finance, Organizational Behaviour, Business to Business for Marketing Major, Operations Management, Strategic Management, Principles of Human Resource Management, Buyer Behaviour, Principles of Marketing, Marketing Research, Purchasing, Crisis Management, Global Marketing, Services Marketing, Sustainability, Business Strategies, Emerging Markets and International Business (IB) and Money and Banking.

Research interests

Consumer behaviour, Consumer psychology, Branding and emotions, and Digital marketing


  • Associate Fellow, Higher Education Academy (HEA)
  • MSc. Consumer Behaviour (Distinction)
  • B.A. (Hons) Business Administration (First Class Rank)
  • University of Oxford (Spring school)-Advanced Research Methods