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Jasmine Mohsen

Jasmine Mohsen

Profile

Jasmine is a Ph.D. candidate and a doctoral researcher at Business School, and at the Centre for Decision Research at University of Leeds. She holds an undergraduate degree in Business Administration and Masters degree (MSc.) in the area of Consumer behaviour (in Materialism). She has a double-major in two disciplines (Business Administration and Finance and Accounting). She had also prior experience working at Cairo university in Egypt as an Assistant lecturer for the last two years, and as a Teaching Assistant for three years. In addition, Jasmine has worked as a Research assistant and Teaching assistant at the American University in Cairo (AUC) for a year. 

Teaching Experience

Over the Past 9 years, Jasmine has taught and delivered various modules to postgraduates and undergraduates students in a variety of subject areas such as Financial Accounting, Corporate Finance, Managerial Accounting, Islamic Finance, Organizational Behaviour, Business to Business for Marketing Major, Operations Management, Strategic Management, Principles of Human Resource Management, Buyer Behaviour, Principles of Marketing, Marketing Research, Purchasing, Crisis Management, Global Marketing, Services Marketing, Sustainability, Business Strategies, Emerging Markets and International Business (IB) and Money and Banking.

Research interests

Consumer behaviour, Consumer psychology, Branding, and Digital marketing.

FUNDED PROJECTS

  I contributed to several funded research projects:

  • Park Royal Net Zero Research Project: Funded by The UKRI and the EPSRC (Engineering and Physical Sciences Research Council). It aims to reduce the carbon emissions and plastic consumption in Greater London for 2024 & 2025.
  • Advertising digital health platforms to mature UK consumers involves providing marketing consultancy services. The UKRI and the medical research centre are funding this project, it involves promoting digital health to UK mature consumers (i.e., grey market) for 2024. 
  • Managing Food Waste Practices in Kitchens: Funded by BBSRC, this project aimed to improve food safety practices in the UK by addressing food-related issues such as foodborne illness, for 2023 & 2024.
  • Plant Breeding and Citizen Science Behaviour Research Project: Funded by UKRI/FSA, this project involved collaboration between researchers from LUBS and Aberystwyth University, for 2022 & 2023.
  • Food Waste Management Behaviour: Funded by the ESRC, the School of Earth and Environment, and WRAP, this project aimed to reduce food waste, for 2022.

Professional Accreditations

  • Associate Fellow of the Higher Education Academy (AFHEA)

Professional membership: 

  • Society For Consumer Psychology (SCP)

Qualifications

  • Associate Fellow, Higher Education Academy (HEA)
  • MSc. Consumer Behaviour (Distinction)
  • B.A. (Hons) Business Administration (First Class Rank)
  • University of Oxford (Spring school)-Advanced Research Methods