Jasmine is a Postgraduate Researcher at University of Leeds, Business School, UK. Jasmine’s main research is in the area of consumer psychology to investigate the consumers’ choices and to further understand the consumers’ mindsets. Jasmine is also a PGR representative at LUBS Graduate School. She has an undergraduate degree in Business Administration and Masters degree (Msc.) in the area of Consumer behaviour (in particular in Materialism). Jasmine has a double-major in two disciplines (Business Administration and Finance and Accounting). She has a previous experience working as an Assistant lecturer for 2 years and as a Teaching Assistant for 3 years at Cairo University in Egypt. Additionally, She has worked as a Research assistant and Teaching assistant at the American University in Cairo (AUC) for a year.
Over the Past 6 years, Jasmine has taught and delivered various modules to postgraduates and undergraduates students in areas such as Financial Accounting, Corporate Finance, Islamic Finance, Organizational Behaviour, Business to Business for Marketing Major, Operations Management, Strategic Management, Principles of Human Resource Management, Buyer Behaviour, Principle of Marketing, Marketing Research, Purchasing, Crisis Management, Global Marketing, Services Marketing, Sustainability, Business Strategies, Emerging Markets and International Business (IB) and Money and Banking.
Jasmine is interested in the area of consumer psychology and consumer behaviour to understand the consumers’ mindsets and to investigate the key rationale behind their purchase decisions. She also interested in the branding area in order to understand the relationship between the consumers and their favourite brands.
- MSc. Consumer Behaviour (Distinction)
- B.A. (Hons) Business Administration (First Class Rank)