Michael Nkrumah

Email: bnmfn@leeds.ac.uk
Thesis title: Unpacking the Micro-foundations of growth decisions by entrepreneurial leaders in new technology-based ventures
Supervisors: Professor Krsto Pandza, Dr Alex Kevill

Profile

Michael Nkrumah holds an MSc Marketing and a Postgraduate Certificate in Business Administration from Ghana Institute of Management and Public Administration. He has had experience working with technology-based startups and in the advertising field, planning media campaigns for consumer brands.

Research interests

Michael’s research interest includes both qualitative and quantitative approaches in exploring growth in technological new venture ventures, issues regarding positioning strategies for service brands and B2B firms, as well as issues pertaining to religious influence in consumption.

Qualifications

Msc. Marketing
Pg. Certificate Business Administration
B.A. Geography