Jaejin Lee

Jaejin Lee


Profile Summary
Jaejin Lee, as a postgraduate researcher at the University of Leeds in the UK, is studying “HR/People Analytics” which facilitates better decision-making through a data-driven approach in the field of HR. Prior to his doctoral research journey, he worked on system development at ZoomSystems in San Francisco, USA; carried out strategic planning consulting as a business consultant; and undertook numerous HR-related projects in the HR department at E-land Group, one of the top 30 conglomerates in Korea, for about a decade. Jaejin has been regularly not only contributing HR articles related to digital HR and employee relations through <Talent Management magazine> but also giving a lecture for corporations on the topic of HR analytics in Korea. He is also the author of the book <Business Partner: HR Analytics>, the first published book to engage with the topic of HR analytics in Korea from a global perspective. Jaejin holds a BSc in mathematics from Hanyang University and an MSc in Human Resource Management from the University of Exeter, UK.

Research & Project Experience
- A study on hindrance factors of the use of HR Analytics within organisations
- A comparative study of aging and recruitment in the UK and Korea
- Developed data science curriculum for adolescents in the UK
- Upgraded talent management system (for HiPo employees)
- An analytical study on new employees who quit in less than one year
- Analysed ROI of the training programme for general manager candidates in the hospitality industry
- Created an algorithm that suggests the most effective methods of promotion by analysing the ROI of marketers' behavioural data 

Work Experience
- Data science research assistant, University of Exeter, UK
- Conference organiser, PAFOW 2019 London (People Analytics & Future of Work)
- Senior strategic manager, Korea Job Association (NGO)
- HR manager, E-land Group, Seoul, Korea
- Strategic business consultant, E-land Group, Shanghai, China / Seoul, Korea
- Operations assistant, ZoomSystems, SF, US
- Administration assistant, Hanyang University, Seoul, Korea
- Police officer, Seoul Metropolitan Police Agency, Seoul, Korea 

Licenses & certifications
- Data analysis for management, LSE 
- HR analytics, Cornell University
- Data analytics using R & Python, University of Exeter
- People analytics, LinkedIn
- CIPD level 7 certificate, CIPD
- Human resource management specialist, Korea Lobour Attorney Association

Research interests

Jaejin’s main research interests are in the fields of HR/People Analytics and Digital HR. He is widely interested in adopting and using technologies in the HR domain, including but not limited to digital transformation, data analytics, AI(machine learning), and automation. In HR, which has previously relied more on intuition and experience, Jaejin believes that data-driven objective approaches can make better and happier work and life in our society by hiring, training, and deploying the right people at the right time and in the right way.



  • MSc (hons). Human Resource Management, University of Exeter
  • Graduate Diploma (hons). Business Management, University of Exeter
  • BSc. Mathematics, Hanyang University

Research groups and institutes

  • Centre for Employment Relations, Innovation and Change