Guangzhou alumni event: Engaging today’s global consumer: AI, brand activism, and cultural shifts

This event is open to Leeds University Business School alumni only.

Register for our Guangzhou alumni event.

Join us for an engaging and insightful alumni event in Guangzhou on Thursday 16 January 2025, as Professor Aristeidis Theotokis explores the powerful role of AI, brand activism, and cultural shifts in shaping today’s business landscape. The evening will offer a mix of thought-provoking discussions and valuable networking opportunities, designed to inspire new ideas and foster meaningful connections.

In this interactive session, Professor Aristeidis Theotokis, Professor of Marketing at Leeds University Business School, will share his latest research on the evolving nature of consumer engagement with companies. Today’s global consumers not only demand high-quality products and services, but also expect companies to take a clear stance on sociopolitical issues, known as brand activism. The rise of AI-driven products and services has further influenced how consumers interact with businesses, with responses varying across cultures. Professor Theotokis will explore these evolving dynamics and offer insights into how companies can navigate these trends to build stronger connections with audiences around the world.

The session will be followed by networking and refreshments, where you will have the opportunity to reconnect with fellow alumni, share your memories of Leeds, exchange ideas, and explore potential collaborations and business opportunities in a relaxed and friendly atmosphere. You will also have the chance to network with Tony Byng, Associate Professor of Marketing Practice and Yi Li from the Business School Alumni Team during the event.

Event Schedule
18:30 – Registration
19:00 – Interactive session with Professor Aristeidis Theotokis
20:00 – Networking and refreshments
21:30 – Close

There is no charge for this event but places are limited and offered on a first come, first served basis. This event is open to alumni from Leeds University Business School only.

If you would like any more information about the event or have any questions, please contact the Leeds University Business School Alumni Team (alumni@lubs.leeds.ac.uk).

Don't miss out on this opportunity to gain valuable insights, expand your professional network, and reconnect with the Business School alumni community.

We look forward to seeing you there!