Storytelling in Business Taipei

This alumni event is taking place in Taipei on Saturday 4 March 2023

Register for the event here.

Tony Byng, Associate Professor of Marketing Practice and Director of Student Education, Marketing Department at Leeds University Business School will be visiting Taipei in March and would like to invite Business School and Leeds alumni to join him for a workshop and networking evening. 

In this interactive session, Tony will explore how storytelling is a popular topic in modern business, although definitions and practice often vary. He will take a look at lessons to be learned from classic storytelling and how they can be applied in a business context. Attendees will be encouraged to discuss how effective use of storytelling frameworks can help organisations make the most of this powerful tool to communicate with audiences and differentiate themselves from competitors.  

Guests will also have the opportunity to reconnect with fellow alumni in a relaxed environment.

Event format
18:30    Registration and light refreshments
19:00    Interactive workshop
20:00    Networking, buffet and drinks
21:00    Event close

There is no charge for this event but places are limited and offered on a first come first served basis.

Students who have applied to study at the University of Leeds will also have the opportunity to attend this event. We hope that alumni will be able to offer first-hand knowledge, advice and expertise to applicants and help answer any questions that they may have about living and studying in Leeds, during the networking session.

If you require further information regarding this event, please contact