Strategic responses to disruptive innovation

A One day conference on strategic responses to disruptive innovation, organised by Leeds University Business School on 11 July 2017.

What do you do if your product is a world leader but all of a sudden no one wants to buy it? This might sound unlikely, but who would have thought a decade ago that Nokia would lose its position in the mobile phone market, or two decades ago that Kodak would disappear as a global consumer product company after dominating the world photographic film market for most of the 20th century.  This is called ‘disruptive innovation’ and it applies not only to products but services too.  It is hard to deny that we are living in the age of disruption, defined broadly as fundamental changes that re-order the way in which organizations and their business environments operate to create and appropriate value.

Innovation and technology development are no longer the sole responsibility of R&D or Technology departments.  Innovation is a much more open and collaborative process and many managers have a role in managing relationships to make sure their business stays ahead of game and doesn’t get caught out.  New business models are being developed to meet the challenges of rapidly developing technological change. 


Join Leeds University Business School at their Strategic Responses to Disruptive Innovation conference to hear from key industry experts and join discussions on a topic vital for business competitiveness, growth and international position.

Event format

9.00am Registration and refreshments
9.20am Welcome and introduction by Krsto Pandza, Professor in Strategy and Innovation, Leeds University Business School
9.30am Presentation Title: The Banality of Organizational Innovations: Embracing the Substance-Process DualityKeynote speaker: Raghu Garud, Pennsylvania State University
10.00am Presentation Title: Lessons Learnt from Innovating Together with Customers Keynote speaker: Gaspar Wosa, Innovation and Strategy Execution Manager, Ericsson
10.30am Tea/coffee break
10.45am Presentation Title: The Anatomy of Digital Disruption Keynote speaker: Rashik Parmar, Technical Executive, Europe and IBM Distinguished Engineer
11.15am Discussion Panel - All speakers and leading academic experts from Pennsylvania State University, Cass Business School, Imperial College Business School and London Business School
12.15pm Presentation Title: Transformative Trends Disrupting the Automotive Industry Keynote speaker: Sarwant Singh, Senior Partner & Partner in Charge EIA Region, Frost and Sullivan
12.45pm Networking lunch
2.00pm Presentation Title: How to Harness Disruptive Technology? Keynote speaker: Steve Burdon, Professor of Strategic Management and Technology, University of Technology, Sydney
2.30pm Round table group discussions and feedback
3.15pm Tea/coffee break
3.30pm Presentation on COINS next steps and final comments by Krsto Pandza
4.00pm Close

For further information, please contact the Research Office at