Middle class consumers in emerging markets: Implications for western businesses

This is an event in the Ideas in Practice series taking place at Leeds University Business School on 20 September 2018

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Middle Class Consumers in Emerging Markets: Implications for Western Businesses

As emerging markets gain significance in the global economy, understanding the middle class consumers within these dynamic economies becomes even more critical for international marketers. Growing businesses ought to be better informed about this megatrend. What does ‘the middle class’ really mean? Which emerging markets have made the greatest progress in growing their middle class households? Which ones have disappointed? What sort of discretionary spending is made possible by increased availability of disposable income? What are the tensions between the traditional and new middle class consumers? What strategies are appropriate for tapping the middle-class market potential in emerging markets?

Tamer will address these and similar questions in an informal, interactive format. 

Event format

07:30 Registration and networking breakfast
08:00 Welcome from Professor Peter Buckley, Leeds University Business School
  Presentation by Professor Tamer Cavusgil
09:00 Further networking (food and drinks still available)
09:30 Event close

For further information, please contact Naomi Colhoun at n.colhoun@leeds.ac.uk

About the speaker

Professor Tamer Cavusgil

Tamer is a visiting professor at Leeds University Business School and Fuller E. Callaway Professorial Chair at Georgia State University where he also serves as Executive Director, Center for International Business Education and Research (CIBER).

Tamer specialises in the internationalisation of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Most recently, he has been researching the evolution of middle class in rapidly transforming economies.

Tamer has authored more than two dozen books and some 200 refereed journal articles. He is the founding editor of the Journal of International Marketing and Advances in International Marketing. Most recently, Tamer has helped launch a new business journal, Rutgers Business Review, which will feature managerially relevant research and guidance for business executives.