Understanding chinese customers

In this seminar a panel will discuss Chinese consumer behaviour and how best to make Chinese consumers good for your business. Come along to understand what the increase in Chinese visitors may mean.

Did you know that there are over 3000 Chinese students currently studying here in Leeds? These students, along with resident Chinese academics and their families and a growing number of Chinese business delegations and tourists visiting the region, signal the growing potential of Chinese consumers for our local businesses.

But does your business know how to cater to Chinese customers? How can you make Chinese customers feel at home in your store or hotel and how can you pitch your products and services to them via Chinese on-line and social media channels?

In this seminar a panel will discuss Chinese consumer behaviour and how best to make Chinese consumers good for your business. Come along to understand what the increase in Chinese visitors may mean for you and your organisation.

Find more about the panel members below, or on the Leeds Business Week event registration page.

Register for the event via the Leeds Business Week website.

Event format

For further information, please contact The Business Confucius Institute at the University of Leeds at Confucius@leeds.ac.uk