Ms Sally Chan

Ms Sally Chan

Profile

Sally has 29 years experience as a marketing lecturer at various Business Schools in the UK including; Manchester Metropolitan, Leeds Beckett, and Plymouth universities before joining Leeds in 2006. Her subject specialism is advertising and marketing communications. Sally's strengths lie in her non-traditional teaching approach that focuses on practitioner input and practices via 'live' projects. She was the winner of The Student Education Enhancement Award for Teaching Innovation in recognition of her excellence in learning and teaching within the Business School. Sally has extensive marketing experience as Marketing Research Consultant. She was Director of KAN-GAR-ROO Ltd - an ideas and design company - between 2012-2017 where she incorporated user research into educational furniture design and developed interdisciplinary workshops that enabled artists/designers to collaborate with marketers. As Academic Staff Representative for LUBS Law Transformation Programme, Sally is involved in a variety of projects across the Faculty and University, including sustainability awareness campaigns, Carbon Literacy Training and communications for the new Esther Simpson building.

Responsibilities

  • Academic Staff Representative - LUBS Law Transformation Programme

Research interests

Sally's current research interest is martial arts representational discourse. Her PhD evaluates the impact of British moving image advertising on film and television in Britain during the 1960s-1990s. The study identifies film techniques, technologies, genres, and production styles pioneered in advertising and analyses the way in which they have been adopted in film and television. The research comprises archival analysis of paper collections donated to the British Film Institute, textual analysis of selected commercials held at the National Film Archive, and analyses of other related holdings at the History of Advertising Trust.

Sally has published and acted as Co-editor for a Special Issue on ‘Advertising China’ for Journalism Media and Cultural Studies (JOMEC). She was also a reviewer for Westminster Papers in Communication and Culture’s special issue on ‘Advertising for the Human Good’. During lockdown, Sally was invited to donate a talk for ISOLATEDTed to help creatives in isolation. She also contributed to PechaKucha Manchester’s Migration event https://www.pechakucha.com/users/sally--chan

In terms of practice, Sally’s consultancy experience includes observational research for KM Furniture Ltd, Asda Stores Ltd, and focus group research for Dutch company Unimeta BV (with the Design Support Centre). Sally has considerable empathy with design and her ability to generate visual data for use by designers led to the development of an innovative 'user' research methodology that evaluated how young children interacted with furniture.

Qualifications

  • PhD Advertising (in progress), London School of Film Media and Design, University of West London
  • 1998 Postgraduate Certificate in Research Methodology, Leeds Beckett University
  • 1993 Certificate in Teaching and Learning in Higher Education, University of Plymouth
  • 1992 MBA, Cardiff University
  • 1990 BSc (Hons) Business and Management Studies, Salford University

Professional memberships

  • 2020 Certified Management & Business Educator (CMBE)
  • 2020 Advance HE Aurora Leadership Programme
  • 2019 American Marketing Association (AMA)
  • 1993 Accreditation of Teachers in HE (Staff and Educational Development Association -SEDA)

Student education

As Module Leader in Advertising for MA Advertising and Marketing / Design programmes, Sally has a track record of engaging with advertising agencies and creative professionals and organisations including TBWA\MCR, BKPL Productions, BBH London, Ear to the Ground, Creative Resource. She also collaborated with the Institute of Practitioners in Advertising (IPA) and History of Advertising Trust (HAT) to foster engagement between creative industries and Higher Education https://www.hatads.org.uk/news/197/Education-Summit-2020. More recently, Sally joined The Drum, Canon and the global creative community to support the Class of 2021 with a virtual artwork exhibition https://www.thedrum.com/news/2021/06/28/how-you-can-prevent-the-creative-class-21-becoming-lost-generation

Sally is also Module Leader in Company Marketing Projects for MSc International Marketing Management students where teams of students act as Marketing Consultants to businesses. Past clients have included BR Pharmaceuticals Ltd, Chain Bridge Honey Farm, Greencore Grocery Ltd, Crystal Maze Live Experience Ltd, and Leeds Kirkgate Market. Further details of the module may be found here https://www.yorkshirepost.co.uk/news/student-consultants-can-help-to-enrich-your-business-using-the-latest-skills-1-8279542

For the last 12 years, Sally was Head of Final Year for BA Business Management with Marketing programme where she introduced creative initiatives for finalists under her care. These included: Audience Rich Workshops with Leeds Art University, Photoshop and Digital Workshops, and agency-university collaboration via the annual Two+Two initiatives https://business.leeds.ac.uk/undergraduate/news/article/178/leeds-students-win-live-pitch-with-manchester-s-creative-agencies.

Sally's other duties include:

Dissertation supervisions: MA, MSc & MBA programmes
Placement Tutor: Disney ESPN, L'Oreal, Warner Brothers, Sky, The Body Shop, Nestle, M&S, Arcadia, Apple.
Realising Opportunities Assessed Skills Module - Reflective Tutor
Access to Leeds Tutor

Research groups and institutes

  • Global and Strategic Marketing Research Centre