
Dr Alessandro Biraglia
- Position: Lecturer (Assistant Professor) in Marketing
- Areas of expertise: Consumer behaviour; consumer psychology; branding; authenticity; coolness
- Email: A.Biraglia@leeds.ac.uk
- Phone: +44(0)113 343 7425
- Location: 1.13 Maurice Keyworth Building
- Website: LinkedIn | Googlescholar | ORCID
Profile
PhD in Marketing, Leeds University Business School
MSc in Psychology and Marketing, University of Rome La Sapienza, Italy
BSc in Social Psychology, University of Rome La Sapienza, Italy
Alessandro Biraglia is a Lecturer in Marketing at Leeds University Business School. He earned his Ph.D. at The University of Leeds. His teaching and research interests focus on the areas of consumer behaviour, branding and decision making.
Responsibilities
- Co-Head of Year 1 for the UG Management with Marketing
Research interests
Brand authenticity
Brand coolness
Indie firms
Political Marketing
Individual differences in decision making
Consumer-based start ups and entrepreneurship
Professional memberships
- Association of Consumer Research
- Society of Consumer Psychology
- American Marketing Association
- European Marketing Academy
Student education
I am presently Module Leader of LUBS2840 Marketing Research for Undergraduates.
Previously I contributed in teaching several modules in the area of marketing at both the undergraduate and postgraduate level, including: Marketing strategy, Consumer Behaviour, and Brand Management.