Dr Alessandro Biraglia

Dr Alessandro Biraglia


PhD in Marketing, Leeds University Business School
MSc in Psychology and Marketing, University of Rome La Sapienza, Italy
BSc in Social Psychology, University of Rome La Sapienza, Italy

Alessandro Biraglia is a Lecturer in Marketing at Leeds University Business School.  He earned his Ph.D. at The University of Leeds. His teaching and research interests focus on the areas of consumer behaviour, branding and decision making.


  • Co-Head of Year 1 for the UG Management with Marketing

Research interests

Brand authenticity

Brand coolness

Indie firms

Political Marketing

Individual differences in decision making

Consumer-based start ups and entrepreneurship




Professional memberships

  • Association of Consumer Research
  • Society of Consumer Psychology
  • American Marketing Association
  • European Marketing Academy

Student education

I am presently Module Leader of LUBS2840 Marketing Research for Undergraduates.

Previously I contributed in teaching several modules in the area of marketing at both the undergraduate and postgraduate level, including: Marketing strategy, Consumer Behaviour, and Brand Management.

Current postgraduate researchers