How to write a world-class paper

This is a Global and Strategic Marketing Research Centre (GLOSMARC) seminar taking place at Leeds University Business School on Monday 22 January 2018

There are over 20,000 academic journals in the world and academic researchers have ample opportunities to have their manuscripts published. Yet most of the leading journals in all fields routinely have rejection rates of eighty, ninety, ninety-five percent or higher. With over 2200 journals, Elsevier is the largest publisher of scientific articles in the world and is well aware of the very high rejection rates experienced by many authors. This causes problems to the process of journal publication, because many manuscripts are routinely sent to journal after journal after being rejected. Many potentially good manuscripts are rejected simply due to poor presentation.

To combat this problem, over forty editors from Elsevier’s broad array of journals have gotten together to develop a seminar on How to write a World-Class Paper.  In this seminar I will discuss what these editors have put together in an illustrative presentation highlighting the dos and don’ts for preparing better manuscripts and significantly increasing the likelihood of acceptance.

About the speaker

Peter J. LaPlaca is a specialist in business-to-business marketing, and since 1994 he has served as Editor-in-Chief of Industrial Marketing Management, the leading journal focusing on business-to-business marketing. He was founding editor of the Journal of Business and Industrial Marketing (1985-93) and has served on the editorial review boards of several marketing and management journals.

In 2012 Dr LaPlaca retired as Professor of Management and Marketing in the Barney School of Business at the University of Hartford. He joined the Barney School in 2004 and served as Associate Dean from 2006-2008. From 2001 to 2004 he was Professor of Marketing at the Rensselaer Polytechnic Institute’s Hartford Campus where he taught graduate courses in marketing management, new product development, industrial marketing, and services marketing. He is an Emeritus professor at the University of Connecticut (Storrs) where he taught in the Marketing Department from 1974 to 2001. He also taught at the University of Hartford (1972-74), the State University of New York at Albany (1970-72), and Rensselaer Polytechnic Institute (Troy- 1969). He has been a visiting instructor at Concordia University in Montreal, Athens University of Economics and Business, Freie University of Berlin, and the National University of Tainan in Taiwan. Dr LaPlaca has lectured at many international, national and regional conferences and has lectured at universities in England, Italy, Germany, Denmark, Finland, Ireland, Russia, China, New Zealand, Australia, Brazil, South Africa, Taiwan and Sweden. In 1982 he was named the Outstanding Marketer of the Year by the Connecticut Chapter of the American Marketing Association. He has published in Industrial Marketing Management, the Journal of Marketing, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Business-to-Business Marketing, Journal of Business Marketing Management, Psychology and Marketing, Journal of the Academy of Marketing Sciences and other journals and has written Industrial Marketing Management: Cases and Readings (Random House, New York, 1984), MARKSTAT: Statistical Analysis for Marketing Research, (STATWARE, Vernon, CT, 1985-89) and several chapters for textbooks.

He served as Founder and Director of the Connecticut State Technology Extension Program (CONN/STEP) from 1992 to 1996. In the 1970s Dr. LaPlaca designed the Connecticut Small Business Development Center with offices throughout the state. CONN/STEP and the CSBDC continue to provide services to thousands of small manufacturers and businesses in Connecticut each year.

Dr LaPlaca served the Board of Directors of Community Health Charities of New England (representing over 150 health related charities in workplace giving campaigns) from 2003-2014 and chaired the board 2010-2012. He was a member of the Board of Trustees of the Connecticut Chapter of the National Multiple Sclerosis Society from 1996- 2008. He received his Bachelor's, Master's and Doctoral degrees in management from Rensselaer Polytechnic Institute (Troy, New York).  Extensively involved in professional marketing activities, Dr LaPlaca was the founding President of A.B.M., the Association of Business Marketers. He was also president of the Connecticut Chapter of the American Marketing Association, Vice President and member of the National Board of Directors of the American Marketing Association and a member of its Industrial Marketing Council. He was also a vice president and director of the Academy of Marketing Sciences.