Research projects

You searched in Marketing


Current projects

Title Funder Start date End date
Sustainability, net-zero, and the green economy 1 January 2020 31 December 2025
When less is more: Exploring the interplay between psychological threats and consumer wellbeing, attitudes, and sustainable behaviour 1 January 2020 31 August 2021
Political Polarisation in Online Debates: The Roles of Brands and Consumers 1 January 2020 31 August 2021

Past projects

Title Funder Start date End date
A tale of two (or more) cities: Neighbourhood rejuvenation through sustainable retailing and marketing strategy 1 February 2019 31 August 2020
Stimulating Virtuous Behaviours: A Subjective Well-Being Perspective 1 February 2019 31 August 2020
Cross-border Customer Engagement in New Product Development: Challenges and Opportunities 1 February 2019 31 August 2020
A Multilevel Framework of NPD Alliance Management: The Dynamics of Coopetition in Co-Development Teams 1 February 2019 31 August 2020
Using Option Presentation Formats to Nudge Consumers towards Better Choices 1 February 2019 31 August 2020