1. Leeds University Business School
  2. Centres and institutes
  3. Centre for Decision Research
  4. People
  5. Profile
Aritad (Alan) Choicharoon

Aritad (Alan) Choicharoon

  • Position: Senior Lecturers in Business Analytics
  • Areas of expertise: Applied Data Science; Natural Language Processing; Multi-Criteria Decision Analysis; Decision Support System; Artificial Intelligence,
  • Email: A.Choicharoon@leeds.ac.uk
  • Location: 1.24 Charles Thackrah
  • Website:

Profile

I am a lecturer in business analytics at Leeds University Business School since 2020. Within this role, I am responsible for designing and delivering various modules that focus on the area of quantitative modelling and analytics. In particular, I designed and developed LUBS5991M, Creating Effective Data Visualisation module, which is one of the faster growing optional module in LUBS. I am committed to delivering high-quality education that is driven by research and industry trends. Alongside my interest in ensuring good quality education, I am an active and enthusiastic data scientist and researcher focusing on an applied project that has a real-world impact.

In the past, I worked as a data scientist at an international e-commerce platform focusing on marketing analytics and as a researcher at a top-3 international music label focusing on the use of AI in talent scouting.

 
 
 
 
 
 

Responsibilities

  • Professional Development Tutor for MSc Business Analytics and Decision Science

Research interests

  • Intersection of AI and MCDA, particularly the potential of large language models.
  • Applied Data Science in business, such as in the data mining and data consultancy.
  • Integration of data, machine learning, and decision science in the music industry.
  • Human interaction with multi-criteria decision support system
  • The role of decision support system in business.
  • Other interests include applied machine learning, the application of deep learning/reinforcement learning in managerial decision-making, and interpretable artificial intelligence.
 
 
 
 
 
 

Qualifications

  • BEng Aerospace Engineering
  • MSc Business Analytics and Decision Science

Professional memberships

  • Certified Analytics Professional (CAP)
  • Fellow of the Higher Education Academy
  • Member of Operation Research Society
  • Certified Management & Business Educator

Student education

I am responsible for teaching of the following modules:

  • Business Analytics and Decision Science (LUBS5308M) – Module Leader
  • Creating Effective Data Visualisation (LUBS5991M) – Module Leader

I used to be involved in teaching with the following modules:

  • Forecasting and Advanced Business Analytics (LUBS5309M) Former Teaching Staff
  • Evidence Based Consultancy (LUBS5318M) – Former Seminar Leader
 
 
 
 
 
 

Research groups and institutes

  • Centre for Decision Research