Designing Evidence-Based Communication for Elderly Consumers in Financial Distress

Start date: 1 January 2014
End date: 31 December 2015
Funder: Marie Curie
Value: €309,235
Principal investigator: Dr Cäzilia Loibl
Co-investigators: Professor Wandi Bruine de Bruin; Professor Barbara Summers

To achieve this goal, Dr. Loibl and her collaborators at Leeds University Business School pursued four objectives:

Characterize expert knowledge about the financial risks and challenges elderly consumers face in making decisions about asset decumulation, debt management and financial planning strategies.
Characterize elderly consumers’ beliefs and challenges they perceive in making decisions about asset decumulation, debt management and financial planning strategies.
Determine how the beliefs and challenges elderly consumers face in asset decumulation, debt management and financial planning strategies are associated with their financial decisions and experienced outcomes.
Develop recommendations for regulators, the financial advising industry, and consumer advocacy groups about how to facilitate elderly consumers’ decisions about decumulation, debt management and financial planning strategies.

Marie Curie International Incoming Fellowship

This research was supported by a Marie Curie International Incoming Fellowship within the 7th European Community Framework Programme.