Ms Sally Chan

Ms Sally Chan


Sally has over 30 years of experience as a marketing lecturer at various Business Schools in England including Manchester Metropolitan, Leeds Beckett, and Plymouth Universities before joining Leeds in 2006. She was winner of a Student Education Enhancement Award for Teaching Innovation in recognition of her excellence in learning and teaching within the Business School. Sally also devised the Water Bottle Brief to support the University’s #2023PlasticFree campaign which won a national award for the Best Campaign Supporting Sustainability.

Sally has extensive marketing experience as Marketing Research Consultant and is Trustee of the History of Advertising Trust. She was Director of KAN-GAR-ROO Ltd - an ideas and design company - between 2012-2017 where she incorporated user research into educational furniture design and developed interdisciplinary workshops that enabled artists/designers to collaborate with marketers.

Sally was Academic Staff Representative for LUBS Law Transformation Programme in 2019-2021 before becoming University Staff Sustainability Architect and one of seven certified Carbon Literacy Trainers committed to meeting the University’s net-zero carbon emission targets by 2030. Some of her achievements include the delivery of Carbon Literacy Training in 2021/22 which 80 staff and 600 students attended; the organisation of LUBS’ first sustainability conference; recruitment and management of Student Sustainability Architects in 2022 and 2023; student engagement activities such as free vegan burgers on campus; and generating media interest for the Walking to Zero Project via BBC Radio Leeds. Sally is currently managing LUBS’ newly launched Climate Action Training for staff and students, as well as delivering Carbon Literacy Training to CIPR NorthWest. Sally was granted a University Recognition Award in March 2023 for her contributions.

As a member of LUBS’ Race Working Group and the University’s Student Success Forum, Sally is committed to decolonising the curriculum and enhancing student experience through inclusive practices, regularly sharing these at Student Education Conferences. She is keen to support the creative industry’s diversity and inclusion agenda and has experience in using historical advertising archives to engage students in racialized discourse.


  • University Staff Sustainability Architect (since 2021)
  • LUBS Climate Action Training (CAT) Manager
  • Certified Carbon Literacy Trainer (The Carbon Literacy Project)

Research interests

Sally's current research interest is martial arts representational discourse. Her PhD evaluates the impact of British moving image advertising on film and television in Britain during the 1960s-1990s. The study identifies film techniques, technologies, genres, and production styles pioneered in advertising and analyses the way in which they have been adopted in film and television. The research comprises archival analysis of paper collections donated to the British Film Institute, textual analysis of selected commercials held at the National Film Archive, and analyses of other related holdings at the History of Advertising Trust. 

As a member of the Hidden Screen Industries Network, Sally worked with Professor Emily Caston (University of West London) and Patrick Russell (Senior Curator of Non-Fiction at the British Film Institute National Archive) to bring together researchers and curators in screen archive research. Sally has also published and acted as Co-editor for a Special Issue on ‘Advertising China’ for Journalism Media and Cultural Studies (JOMEC). She was also a reviewer for Westminster Papers in Communication and Culture’s special issue on ‘Advertising for the Human Good’. During lockdown, Sally contributed to ISOLATEDTalks to help creatives in isolation, as well as PechaKucha Manchester's Migration event.

In terms of practice, Sally’s consultancy experience includes observational research for KM Furniture Ltd, Asda Stores Ltd, focus group research for Dutch company Unimeta BV (with the Design Support Centre), and Yorkshire Dance. Sally has considerable empathy for design and her ability to generate visual data for use by designers led to the development of an innovative 'user' research methodology that evaluated how young children interacted with furniture.


  • PhD Advertising (in progress), London School of Film Media and Design, University of West London
  • 1998 Postgraduate Certificate in Research Methodology, Leeds Beckett University
  • 1993 Certificate in Teaching and Learning in Higher Education, University of Plymouth
  • 1992 MBA, Cardiff University
  • 1990 BSc (Hons) Business and Management Studies, Salford University

Professional memberships

  • 2023 Active Bystander Volunteer Facilitator programme- Protection Approaches
  • 2022 Certified Carbon Literacy Trainer - The Carbon Literacy Project
  • 2020, 2021, 2022, 2023, 2024 Certified Management & Business Educator (CMBE)
  • 2021 Certified Carbon Literate - The Carbon Literacy Project
  • 2020 Advance HE Aurora Leadership Programme
  • 2019 American Marketing Association (AMA)
  • 1993 Accreditation of Teachers in HE (Staff and Educational Development Association -SEDA)

Student education

As Module Leader in Advertising for MA Advertising and Marketing / Design programmes, Sally has a track record of engaging with advertising agencies and creative professionals and organisations including TBWA\MCR, BKPL Productions, BBH London, Ear to the Ground, and Creative Resource. She also collaborated with the Institute of Practitioners in Advertising (IPA) and History of Advertising Trust (HAT) to foster engagement between creative industries and Higher Education, as well as generating awareness in Prolific North. During lockdown, Sally joined The Drum, Canon, and the global creative community to support the Class of 2021 with a virtual artwork exhibition.

As Module Leader for Principles of Marketing and tutor for Fundamentals of Marketing, Sally regularly engages with speakers from industry such as IMDb and organises field trips to MCFC to enhance the student experience. For the last 12 years, Sally was Head of Final Year for BA Business Management with Marketing programme where she introduced creative initiatives for finalists under her care. These included: Audience Rich Workshops with Leeds Arts University, Photoshop, and Digital Workshops, and agency-university collaboration via the annual Two+Two  initiatives

For the past 16 years, Sally was Module Leader in Company Marketing Projects for MSc International Marketing Management students where teams of students act as Marketing Consultants to businesses. Past clients have included BR Pharmaceuticals Ltd, Chain Bridge Honey Farm, Greencore Grocery Ltd, Crystal Maze Live Experience Ltd, and Leeds Kirkgate Market. 

Sally's other duties include dissertation supervisor for BA, MA, MSc & MBA programmes

Former roles:
Academic Mentor for Leeds Masters Scholars: Next Steps Mentoring Scheme
Placement Tutor: Disney ESPN, L'Oreal, Warner Brothers, Sky, The Body Shop, Nestle, M&S, Arcadia, Apple.
Realising Opportunities Assessed Skills Module - Reflective Tutor
Access to Leeds Tutor 

Research groups and institutes

  • Global and Strategic Marketing Research Centre