Ms Sally Chan

Ms Sally Chan


Sally has 30 years experience as a marketing lecturer at various Business Schools in England including; Manchester Metropolitan, Leeds Beckett, and Plymouth universities before joining Leeds in 2006 as Senior Teaching Fellow in Marketing. In 2022, she became Lecturer to reflect her commitment to both teaching and scholarship in advertising and marketing communications. Sally's strengths lie in her non-traditional teaching approach that focuses on practitioner input and practices via 'live' projects. She was the winner of The Student Education Enhancement Award for Teaching Innovation in recognition of her excellence in learning and teaching within the Business School. More recently, her Water Bottle Brief won the national Think Student Awards 2021 for Best Campaign Supporting Sustainability. 

Sally has extensive marketing experience as Marketing Research Consultant and is a Trustee and Board Member of the History of Advertising Trust. She was Director of KAN-GAR-ROO Ltd - an ideas and design company - between 2012-2017 where she incorporated user research into educational furniture design and developed interdisciplinary workshops that enabled artists/designers to collaborate with marketers.

As Academic Staff Representative for LUBS Law Transformation Programme in 2019-2021, Sally was involved in various projects across the Faculty and University, including sustainability awareness campaigns, and communications for the new Esther Simpson building. Sally continued her sustainability commitment as University Staff Sustainability Architect and became one of seven certified Carbon Literacy Trainers at the Faculty committed to meeting the University’s net-zero carbon emission targets by 2030. She led the delivery of Carbon Literacy Training in 2021/22 where 80 staff and 600 students at the Faculty attended. She also supervised Student Sustainability Architects to devise a newsletter and establish LUBS’ Climate Action Society for students.    


  • Staff Sustainability Architect
  • Carbon Literacy Trainer

Research interests

Sally's current research interest is martial arts representational discourse. Her PhD evaluates the impact of British moving image advertising on film and television in Britain during the 1960s-1990s. The study identifies film techniques, technologies, genres, and production styles pioneered in advertising and analyses the way in which they have been adopted in film and television. The research comprises archival analysis of paper collections donated to the British Film Institute, textual analysis of selected commercials held at the National Film Archive, and analyses of other related holdings at the History of Advertising Trust.

Sally has published and acted as Co-editor for a Special Issue on ‘Advertising China’ for Journalism Media and Cultural Studies (JOMEC). She was also a reviewer for Westminster Papers in Communication and Culture’s special issue on ‘Advertising for the Human Good’. During lockdown, Sally was invited to donate a talk for ISOLATEDTed to help creatives in isolation. She also contributed to PechaKucha Manchester’s Migration event

In terms of practice, Sally’s consultancy experience includes observational research for KM Furniture Ltd, Asda Stores Ltd, focus group research for Dutch company Unimeta BV (with the Design Support Centre), and Yorkshire Dance. Sally has considerable empathy for design and her ability to generate visual data for use by designers led to the development of an innovative 'user' research methodology that evaluated how young children interacted with furniture.


  • PhD Advertising (in progress), London School of Film Media and Design, University of West London
  • 1998 Postgraduate Certificate in Research Methodology, Leeds Beckett University
  • 1993 Certificate in Teaching and Learning in Higher Education, University of Plymouth
  • 1992 MBA, Cardiff University
  • 1990 BSc (Hons) Business and Management Studies, Salford University

Professional memberships

  • 2022 Certified Carbon Literacy Trainer - The Carbon Literacy Project
  • 2020, 2021, 2022 Certified Management & Business Educator (CMBE)
  • 2021 Certified Carbon Literate - The Carbon Literacy Project
  • 2020 Advance HE Aurora Leadership Programme
  • 2019 American Marketing Association (AMA)
  • 1993 Accreditation of Teachers in HE (Staff and Educational Development Association -SEDA)

Student education

As Module Leader in Advertising for MA Advertising and Marketing / Design programmes, Sally has a track record of engaging with advertising agencies and creative professionals and organisations including TBWA\MCR, BKPL Productions, BBH London, Ear to the Ground, Creative Resource. She also collaborated with the Institute of Practitioners in Advertising (IPA) and History of Advertising Trust (HAT) to foster engagement between creative industries and Higher Education. During lockdown, Sally joined The Drum, Canon, and the global creative community to support the Class of 2021 with a virtual artwork exhibition Sally also devised the Water Bottle Brief to support the University’s #2023PlasticFree campaign which won Think Student Awards in the Best Campaign Supporting Sustainability category

Sally is also Module Leader for Principles of Marketing, an undergraduate discovery module for non-marketing students. For the last 12 years, Sally was Head of Final Year for BA Business Management with Marketing programme where she introduced creative initiatives for finalists under her care. These included: Audience Rich Workshops with Leeds Art University, Photoshop and Digital Workshops, and agency-university collaboration via the annual Two+Two  initiatives

For 16 years, Sally was Module Leader in Company Marketing Projects for MSc International Marketing Management students where teams of students act as Marketing Consultants to businesses. Past clients have included BR Pharmaceuticals Ltd, Chain Bridge Honey Farm, Greencore Grocery Ltd, Crystal Maze Live Experience Ltd, and Leeds Kirkgate Market. Further details of the module may be found here

Sally's other duties include:

Dissertation supervisions: MA, MSc & MBA programmes
Academic Mentor for Leeds Masters Scholars: Next Steps Mentoring Scheme
Placement Tutor: Disney ESPN, L'Oreal, Warner Brothers, Sky, The Body Shop, Nestle, M&S, Arcadia, Apple.
Realising Opportunities Assessed Skills Module - Reflective Tutor
Access to Leeds Tutor 

Research groups and institutes

  • Global and Strategic Marketing Research Centre