Dr Christina Papadopoulou

Dr Christina Papadopoulou


Christina is a Lecturer (Assistant Professor) in Marketing at Leeds University Business School. She holds a BSc in Applied Informatics from the University of Macedonia in Thessaloniki, Greece. After her undergraduate studies, Christina moved to Budapest, Hungary where she worked as a Marketing and Events Manager for a large multi-art centre. Later, she obtained an MSc in International Marketing Management and a PhD in International Marketing from the University of Leeds.

Before joining Leeds University Business School, Christina was a Lecturer in Events and Marketing Management at Leeds Beckett University. She also served as Vice Chair of International Relations at AMA DocSIG. Her primary research focus is international marketing strategy and mindset, whilst further areas of interest include managerial decision making processes and brand management. Christina is a regular reviewer for academic journals (including the Journal of Business Reasearch, International Marketing Review and Journal of Marketing Management), whilst her research is frequently presented at leading academic conferences (AMA, AMS, GMC and more). She has also acted as an external consultant for Leeds City Council in the UK.

Research interests

International Marketing Strategy

  • Strategy adaptation and standardisation
  • Exporting and psychic distance
  • Entry mode choice
  • International supply chain management

Mindset theories and managerial decision making processes 

  • Implicit theory
  • Construal level theory
  • Regulatory focus theory

Secondary areas of interest include:

  • Brand management and brand extensions
  • Consumer centrism
  • Cultural thinking style


  • BSc in Applied Informatics (University of Macedonia, Greece)
  • QTS Certificate (Teaching Regulation Agency, England, UK)
  • MSc in International Marketing Management (University of Leeds, UK)
  • PhD in International Marketing (University of Leeds, UK)

Professional memberships

  • American Marketing Association
  • Academy of Marketing Science
  • Academy of Innovation, Entrepreneurship, and Knowledge

Student education

  • LUBS5450M and LUBS5452M Marketing Research
  • LUBS3530 Advertising and Promotional Management
  • Undergraduate, Postgraduate and PhD dissertation supervision

Current postgraduate researchers