Jieke Chen
- Position: Associate Professor of Marketing
- Email: J.Chen6@leeds.ac.uk
- Phone: +44(0)113 343 6442
- Location: GM07 Maurice Keyworth
Profile
Dr Jieke Chen is an Associate Professor of Marketing at Leeds University Business School. Before joining the University of Leeds, she worked as a Lecturer in Marketing at Queen Mary University of London and as a part-time Teaching Fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School, a BSc in Statistics from Xi’an Jiao Tong University, and an MSc in Statistics and Operational Research from the University of Edinburgh. Her research interests include international marketing strategy, firm internationalisation, and export performance. Her work has been published in the Journal of International Business Studies, Journal of World Business, Journal of International Marketing, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Marketing Letters, and others.
Research interests
International Marketing Strategy, International Business, Strategic Optimisation, Export Performance, Innovation
Research groups and institutes
- Global and Strategic Marketing Research Centre