Jieke Chen
- Position: Lecturer (Assistant Professor) in Marketing
- Email: J.Chen6@leeds.ac.uk
- Location: G.1.02 18 Lyddon Terrace
Profile
Dr Jieke Chen is a Lecturer in Marketing at Leeds University Business School. Before joining Leeds University, she worked as a Lecturer in Marketing at Queen Mary University of London, a part-time teaching fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School. She has a BSc degree in Statistics from Xi’an Jiao Tong University and MSc in Statistics and Operational Research from University of Edinburgh. Her research interests focus on the international marketing strategy, firm internationalisation and export performance. She has publications in Journal of World Business, Journal of International Marketing, and International Marketing Review.
Research interests
International Marketing Strategy, International Business, Strategic Optimisation, Export Performance, Innovation
Research groups and institutes
- Global and Strategic Marketing Research Centre