Dr Banerjee recognised in prestigious Root Award

Associate Professor of Marketing Sourindra Banerjee has been recognised as a finalist in the H. Paul Root Awards, celebrating the best articles from 2020 published in the <i>Journal of Marketing.</i>

Associate Profesor Sourindra Banerjee was recognised for his paper, Improvised Marketing Interventions in Social Media, co-authored with Abhishek Borah, Yi-Ting Lin, Apurv Jain, and Andreas B. Eisingerich.

The American Marketing Association/Marketing Science Institute/Root Award celebrates the 2020 Journal of Marketing article that has made the the most significant contribution to the advancement of the practice of marketing.

Find out more about the Journal of Marketing 2020 Root Award winners and runners-up.

Read Dr Banerjee’s paper: Improvised Marketing Interventions on Social Media.