AMA Global Marketing SIG 2018

Annual AMA Global Marketing Conference, 2018, Santorini.

The Annual AMA Global Marketing Conference 2018 was hosted by Leeds University Business School in Santorini, Greece. The Conference started with a vibrant Doctoral Colloquium followed by a highly academic conference with a focus on the Markting Discipline. 

Conference Highlights

Journal of International Marketing Special Issue – Editor-in-Chief Costas Katsikeas will invite the most promising papers submitted to the conference for publication in the Journal of International Marketing. Promising papers from the conference will be identified by the track chairs and journal editors. To be considered for publication in JIM, papers must subsequently be submitted to JIM and undergo a double-blind review process.

Doctoral Colloquium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

Unique Cultural Experience – There is something truly magical about Santorini. Maybe it’s the dramatic landscape of jagged hills that plunge into the bright blue waters of the Aegean Sea. Maybe it’s the villages of whitewashed houses and churches, perched precariously on the edge of the island’s tall cliffs. Maybe it’s the cuisine, known to be one of the finest in Greece. Or maybe it’s the island’s history, which goes back as far as recorded history can go. The future of Greece continues to dominate global marketing as the country has been going through times of uncertainty.

Network with the World’s Leading International Marketing Scholars - The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.