Aritad (Alan) Choicharoon

Research interests

  • Applied Data Science
  • Integration of data, machine learning, and decision science in music industry.
  • Other interest include applied machine learning, application of deep learning/reinforcement learning in managerial decision making and interpretable artificial intelligence.


  • BEng Aerospace Engineering
  • MSc Business Analytics and Decision Science

Professional memberships

  • Certified Analytics Professional (CAP)
  • Associate Fellow of the Higher Education Academy

Student education

Currently responsible for teaching of lecture and/or practical/seminar of the following modules:

  • Business Analytics and Decision Science (LUBS5308M)
  • Forecasting and Advanced Business Analytics (LUBS5309M)
  • Evidence Based Consultancy (LUBS5318M)
  • Quantitative Analysis (LUBS5586M)
  • Advanced Analytical Methods (LUBS2920)

Research groups and institutes

  • Centre for Decision Research