Aritad (Alan) Choicharoon

Aritad (Alan) Choicharoon


I am a lecturer in business analytics at Leeds University Business School since 2020. Within this role, I am responsible for designing and delivering various modules that focus on the area of quantitative modelling and analytics. In particular, I designed and developed LUBS5991M, Creating Effective Data Visualisation module, which is one of the faster growing optional module in LUBS. I am committed to delivering high quality education that is driven by research and industry trend. Alongside my interest in ensuring good quality education, I am an active and enthusiastic data scientist and researcher focusing on applied project that has a real-world impact.


In the past, I worked as a data scientist at international e-commerce platform focusing on marketing analytics and as a researcher in top-3 international music label focusing on the use of AI in talent scouting.



  • Professional Development Tutor

Research interests

  • Applied Data Science in business such as in mining industry and data consultancy.
  • Integration of data, machine learning, and decision science in music industry.
  • Human interaction with multi-criteria decision support system
  • The role of decision support system in business.
  • Other interest include applied machine learning, application of deep learning/reinforcement learning in managerial decision making and interpretable artificial intelligence.


  • BEng Aerospace Engineering
  • MSc Business Analytics and Decision Science

Professional memberships

  • Certified Analytics Professional (CAP)
  • Fellow of the Higher Education Academy
  • Member of Operation Research Society
  • Certified Management & Business Educator

Student education

I am responsible for teaching of the following modules:

  • Business Analytics and Decision Science (LUBS5308M) – Module Leader
  • Creating Effective Data Visualisation (LUBS5991M) – Module Leader
  • Quantitative Analysis (LUBS5586M) – Module Leader

I used to be involved in teaching with the following modules:

  • Forecasting and Advanced Business Analytics (LUBS5309M) Former Teaching Staff
  • Evidence Based Consultancy (LUBS5318M) – Former Seminar Leader
  • Advanced Analytical Methods (LUBS2920) – Former Module Leader

Research groups and institutes

  • Centre for Decision Research