- Start date: 1 September 2021
- End date: 31 August 2022
- Funder: Economic and Social Research Council (ESRC)
- Principal investigator: Dr Josh Morton
- Co-investigators: Professor Krsto Pandza, John Palfreyman and Professor Chris Forde.
While the importance of participative diversity for strategy formulation and implementation enabled by digital technology has been documented, the consequences for the nature of work and employment of strategists, managers, and non-managers are less understood. For instance, it is unclear if avowed openness of digitally-mediated strategy work removes obstacles for inclusivity, diversity, and employee voice, or whether it creates new division of labour in strategising.
To engage with this emerging phenomenon and combine academic expertise from the domains of strategic management, employment studies, and digitalisation, this project will bring together selected partners from different industrial sectors that experiment with novel digital strategy practices with the aim of driving increased ‘openness’ in the strategy process.
This project aims to co-produce an evidence-based framework that conceptualises these emerging changes in the nature of strategy work in organisations.
It will explore two key research questions:
- How has the role of strategists in organisations changed because of digitally-mediated practices and what does this mean for strategy processes and workplace change?
- How does digitally-mediated open strategy provide greater levels of inclusion, transparency, and voice for employees from across organisations in strategy processes?
Visit the Digitual Futures at Work Research Centre for further information.
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- The digital work of strategists: Using open strategy for organizational transformation, Journal of Strategic Information Systems
- How Strategy Professionals Develop and Sustain an Online Strategy Community: The Lessons from Ericsson, Long Range Planning
This project is funded by the Economic and Social Research Council.