Nicosia alumni event: Storytelling in Business

This event is open to Leeds University Business School alumni only.

Register for this event

Join us for an engaging and insightful alumni brunch event as we delve into the powerful role of storytelling in today's business landscape on Saturday 19 October 2024. The brunch will provide stimulating discussions and valuable networking opportunities designed to inspire new ideas and foster meaningful connections.

Join Tony Byng, Associate Professor of Marketing Practice at Leeds University Business School for this interactive session, where he will explore how storytelling is a popular topic in modern business, although definitions and practice often vary. He will take a look at lessons to be learned from classic storytelling and how they can be applied in a business context. Attendees will be encouraged to discuss how effective use of storytelling frameworks can help organisations make the most of this powerful tool to communicate with audiences and differentiate themselves from competitors.

The interactive session will be followed by networking and refreshments, where you will have the opportunity to reconnect with fellow alumni in a relaxed environment.

Event Schedule
11:30 - Registration
12:00 - Interactive session: Storytelling in Business with Tony Byng
13:00 - Networking and Refreshments
14:00 - Close

We hope this event will be an opportunity for you to learn more about the latest research from the Business School, network with fellow graduates, share your memories of Leeds and connect for future business opportunities.

There is no charge for this event but places are limited and offered on a first come, first served basis. This event is open to Leeds University Business School alumni only.

If you have any questions about this event, please contact the LUBS Alumni Relations Team (alumni@lubs.leeds.ac.uk).