Richard Tunstall

Richard Tunstall

Enterprise and Innovation Discovery Theme Leader,
Acting Head of Subject Group
Associate Professor, Centre for Enterprise and Entrepreneurship Studies, Management Division

+44 (0)113 34 37968
Staff, Academic, Research Centres, Centre for Enterprise and Entrepreneurship Studies, Divisions, Management
G.23 Charles Thackrah


2011 PhD (Management and Entrepreneurship) University of Glamorgan
2005 PGCert (Educational Development) University of Glamorgan
2001 MA (Entrepreneurial Studies) University of Wales, Lampeter
1998 BA(Hons) (English Literature) University of Wales, Lampeter


Richard is University Enterprise and Innovation Discovery Theme Leader, University Student Education Fellow and Associate Professor of Enterprise for the Centre for Enterprise and Entrepreneurship Studies where he leads interactive undergraduate discovery and postgraduate courses. He is Partnerships Director of inter-faculty With Enterprise Programmes, co-leads the Leeds Enterprise and Innovation Educators Network and supports student enterprise activities. He is Section Lead for the Goldman Sachs 10,000 Small Businesses small business high growth programme.  He is a member of Leeds University Business School and leads the Enterprise Awareness course on developing entrepreneurial mindsets for MSc Enterprise and Entrepreneurship.

Before joining the University of Leeds he was Lecturer in Enterprise at the Welsh Enterprise Institute, University of Glamorgan, where the Global Entrepreneurship Monitor for Wales was conducted. In industry, Richard was project implementation and user engagement manager at a small fast-growth digital HR-solutions startup based in London, during its flotation on the Alternative Investment Market (AIM).

Professional Memberships
Fellow of the Higher Education Academy (FHEA)
Member of the Academy of Management, Institute of Small Business and Entrepreneurship, British Academy of Management, International Council of Small Business, European Council of Small Business, Enterprise Educators UK.


Richard has published in international journals in relation to new movements in entrepreneurship theory, new venture creation processes and innovations in enterprise education, as part of an entrepreneurship studies approach which seeks to develop new insights into enterprise phenomena through contextualised research drawing on diverse methods and research philosophies. He has convened and co-organised an international research conference in advancing entrepreneurship studies in 2013 and chairs the Entrepreneurship Studies Network, a special interest group of the Institute of Small Business and Entrepreneurship, where he is also an elected Trustee. He is Associate Editor at the International Journal of Entrepreneurial Behaviour and Research.

Current research interests include social dimensions of entrepreneurship, new venture creation processes, open innovation and enterprise education. Additional interests include interpretive and critical approaches to enterprise research.

Richard’s doctoral studies involved an investigation of social processes in the practice of internal corporate venturing in multinational firms using techniques such as qualitative case methods, participant observation and thematic analysis. This involved research with over 30 multinational firms and high-tech ventures in various stages of development.

Research-related Grants and Awards
£3,300 Society for the Advancement of Management Studies funding to support doctoral student attendance at the Advancing European Traditions of Entrepreneurship Studies workshop. £100,000 Welsh Assembly Government ‘A4B’ Fund, to develop a pan-Wales community of venture capitalist and business angel networks and HEI intellectual property holders, in support of potential Welsh HEI spin-outs and licensing (2010).

Research Events
Convener and Co-organiser: Advancing European Traditions of Entrepreneurship Studies,  18-19 March 2013, Weetwood Hall, Leeds. Organiser; ISBE Doctoral Day on Qualitative Methods in Entrepreneurship and Small Business Research, 20 March 2013, Leeds University Business School, Leeds. Invited speaker: ISBE Doctoral Day, 35th ISBE Conference, November 2012, Dublin City University, Dublin. 

Editorial and Reviewer Roles
Associate Editor, International Journal of Entrepreneurial Behaviour and Research
Editorial Review Board Member, Journal of Small Business Management
Editorial Review Board Member, Small Enterprise Research Journal
Reviewing Committee Member: European Conference on Games-Based Learning
Occasional Reviewer for Organization, International Small Business Journal, Journal of Small Business Management, International Journal of Entrepreneurship Behaviour and Research, International Journal of Management Education and Education + Training, Academy of Management Conference, RENT Conference, European Entrepreneurship Education Conference (3EC), ESRC RAKE Fund


Richard has successfully designed and delivered a number of innovative programmes in entrepreneurship and innovation management. He is passionate about developing engaging entrepreneurial education experiences and has been invited to lead enterprise workshops as guest lecturer at the University of Applied Science, Munich; Ecole de Management de Normandie; Hong Kong University of Science and Technology and Cardiff University. 

Richard leads the following undergraduate and postgraduate modules:
Enterprise in Action (LUBS1015)
Finance for Small Business (LUBS2035)
Entrepreneurship in Theory and Practice (LUBS2045)
Managing Innovation in Business (LUBS2065)
Enterprise Awareness and New Venture Creation (LUBS5525M)

Dissertation Proposals
Richard particularly welcomes dissertation proposals for doctoral and masters level study which show potential for the advancement of entrepreneurship studies, including proposals which draw on organisational theory, social theory and humanities approaches. 

Research questions which investigate social and process issues in the development of ventures, including those operating in institutional contexts such as incubators, existing firms and universities are particularly welcome. Equally welcome are proposals which take a critical and innovative approach to investigating both venture development and enterprise education.

Education-Related Activities
Director of Leeds Enterprise Centre programme collaborations
Member of the University of Leeds iTunes U Steering Group
Member of the LUBS Blended Learning Operations Group

Teaching-related Grants and Awards
Overall ‘Winner of Winner’s’ award for excellence in technology-enhanced learning, teaching and assessment, University of Glamorgan (2008).
Glamorgan Business School Awards for excellence in teaching, learning and assessment (2008, 2010, 2011).
£1,000 British Council/National Council for Graduate Entrepreneurship bursary award to attend China-UK Enterprise Educators Network launch and World University Network (WUN) Conference. Hangzhou, China (2008).
£7,000 University of Glamorgan Learning & Teaching Innovation Grant (2005). 

Enterprise Education Development Workshops:
Draycott, M. and Tunstall, R. (2010) ‘An exploration of e-learning simulations and gaming and their potential application in enterprise education’, International Entrepreneurship Educators Conference, 1-3 September 2010, Cardiff University, Wales, UK.
Tunstall, R. (2009) ‘Developing entrepreneurial capabilities in the curriculum’, Graduate Employability: The What, The Why, The How, BMAF Higher Education Academy Subject Centre Workshop, 16 June 2009, Oxford Brookes University, Oxford, UK.
Tunstall, R. (2008) ‘Developing critical reflection through assessment on enterprise awareness courses’, International Entrepreneurship Educators Conference, 9-10 September 2008, Canary Wharf, London, UK.
Tunstall, R. (2007) ‘Embedding enterprise in the university experience’, Higher Education Academy Welsh Enterprise and Employability Conference, 1-2 May 2007, Llandrindod Wells, Wales, UK.

Enterprise Education Simulations developed:
TILEWORLD. (2005) Lynch, M. and Tunstall, R. [online] Available from: 
POTPOWER. (2003) Lynch, M. and Tunstall, R. [online] Available from: 


Journal Articles

Clargo, P. and Tunstall, R. (2011) ‘Leading an entrepreneurial workforce: Development or Decline?’ Accepted for: Education + Training (forthcoming)

Tunstall, R. and Lynch, M. (2010) ‘The role of simulation case studies in enterprise education’ in: Education + Training 52 (8/9), pp. 624-642, ISSN: 0040-0912

Tunstall, R., Jordain, C., Pittaway, L. and Thomas, B. (2009) ‘Achieving strategic intent through corporate venturing: The role of strategic relationships and market orientation’ in: International Journal of Entrepreneurship and Innovation, 10 (4), pp. 301-312, ISSN: 1465-7503.

Lynch, M. and Tunstall, R. (2008) ‘When worlds collide; Developing effective technical and educational game design partnerships in universities’ in: Simulation and Gaming, 39 (3), pp. 379-398, ISSN: 1046-8781.

Thomas, S., Miller, C., Thomas, B., Tunstall, R. and Siggins, N. (2007) ‘Mastering intrapreneurial behaviour for sustained socioeconomic development: A public service analysis of the south-east Wales heritage tourism attractions sector’ in: International Journal of Entrepreneurship and Innovation, 8 (1), pp. 75–83, ISSN: 1465–7503.

Book Chapter

Tunstall (2018) ‘Education or Exploitation? Reflecting on the Entrepreneurial University and the Role of the Entrepreneurship Educator’ in: Verduijn, K. and Berglund, K. (eds.) (2018) Revitalising Entrepreneurship Education: Adopting a critical approach in the classroom (Routledge Rethinking Entrepreneurship Research Series) Abingdon: Routledge.

Tunstall (2016) ‘Is there still a Heffalump in the room? Examining paradigms in historical entrepreneurship research’ with Pittaway, L. in Critical Entrepreneurship Studies Vol. 2: Challenging assumptions and accepted research practices in entrepreneurship research, Routledge. 

Tunstall, R, Nieminen, L, Lin, J and Hjorth, R, (2016) ‘Out of the Blue: Developing creativity and entrepreneurship through flashmobs in entrepreneurial education’ for Innovation and Entrepreneurship in Education (Second volume of “Advances in Digital Education and Lifelong Learning”), Pantelis Papadopoulos and Andreas Meisner (Eds.) Emerald.  

Pickernell, D., Miller, C., Senyard, J., Thomas, B. and Tunstall, R. (2011) ‘Beware of Geeks Bearing Gifts? Online Latent and Untapped Outlets for Farmers' Markets in South East Wales’ in: Carter, S., Alsos, G., Ljunggren, E. and Welter, F. (eds.) (2011) The Handbook of Research on Entrepreneurship in Agriculture and Rural Development, Edward Elgar, Cheltenham. ISBN: 978 1 84844 625 0

PhD Thesis

Tunstall, R. (2011) Understanding social processes in the development of internal corporate ventures: A social constructionist perspective. University of Glamorgan, Pontypridd.

Conference Papers (Since 2014)

Queseda-Palleres, Tunstall,R. Whittle and Burland:Educating Potential Entrepreneurs To Contribute To The Society: Analysing Student Intentions On Non-Business Entrepreneurship Minor Programmes. 10th International Conference of University Teaching and Innovation Learning Spaces: Agents of Change at the University. 4-6 July 2018, University of Girona, Catalonia.

Tunstall, R. Becoming an Entrepreneur: Understanding Student Motivation and Perception on Non-Business Entrepreneurship Minor Programs. Submitted to USASBE January 2018 (Los Angeles, USA) with Whittle, S, Burland, K, Quesada-Pallares, C. 

Tunstall, R. Social Practices in the Development of Internal Corporate Ventures: Towards a New Entrepreneurship-as-Practice Perspective. RENT November 2017 (Lund, Sweden).  

Tunstall, R. (2016) ‘Who are we and where are we going? The becoming of internal corporate ventures through social process and practices Towards a Social Practice Approach to Entrepreneurship Research Workshop, VU University, Amsterdam. 17-19 February 2016

Green, A., Tunstall, R. and Peisl, T. (2015) ‘The benefits of crowdfunding for early-stage entrepreneurs: Between finance gap and democratic involvement’ R&D Management Conference, 23-26 June 2015, Pisa, Italy.

Tunstall, R. (2015) ‘Creating new ventures in organisational contexts: Emergence, divergence and acceptance’ 8th International Conference for Entrepreneurship, Innovation and Regional Development, 18-19 June 2015, Sheffield, UK.

Tunstall, R. and Neegaard, H. (2015) ‘Out of the blue: Using flashmob as an effectual pedagogy for creating opportunities’ ECSB Entrepreneurship Education Conference (3EC), 23-24 April 2015, Lüneburg, Germany.

Mueller, S., Williams-Middleton, K., Neergaard, H., Tunstall, R. and Toutain, O. (2015) ‘Alice in Wonderland: An experience based approach to learning’ ECSB Entrepreneurship Education Conference (3EC), 23-24 April 2015, Lüneburg, Germany.

Tunstall, R. (2014) ‘Confronting the Entrepreneurial University: Conspiracy, Resistance and Renewal’ XXVIII Research in Entrepreneurship and Small Business (RENT) Conference, 19-21 November 2014, Luxembourg, Luxembourg.

Williams-Middleton, Mueller, S., Blenker, P., Neergaard, H. & Tunstall, R. (2014) ’Experience-based learning in Entrepreneurship Education - A comparative study of four programmes in Europe’ XXVIII Research in Entrepreneurship and Small Business (RENT) Conference, 19-21 November 2014, Luxembourg, Luxembourg.

Tunstall, R. (2014) ‘Questioning the Entrepreneurial University: Conspiracy, Resistance and Opportunity’ 37th Institute of Small Business and Entrepreneurship (ISBE) Conference, 5-6 November 2015, Manchester, UK.

Tunstall, R. (2014) ‘Education or Exploitation?’ Questioning the Entrepreneurial University: Resisting, silencing and enabling’ ECSB Entrepreneurship Education Conference (3EC), 10-11 April 2014, Turku, Finland.

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