Due to growing globalisation and intensifying competition worldwide, international marketing strategy decisions have become increasingly important to the viability of modern businesses.
The Global and Strategic Marketing Research Centre (GLOSMARC) aims to provide academics, business managers and public policy makers with relevant and rigorous insights into complex global and strategic marketing phenomena. The Centre addresses contemporary practitioner challenges and dilemmas within a wide range of global and strategic marketing management topics.
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GLOSMARC are proud sponsors of this year's AMA Global Marketing SIG conference in Havana, Cuba.Read more
The 2016 Dean’s Award for Teaching Excellence was once again awarded to the module Global Strategic...Read more
The Marketing Division is happy to announce that three of its members received recognition in the...Read more