Joana Pereira

Joana Pereira


Joana Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School (LUBS). Prior to joining LUBS, Joana earned a Ph.D. in Management of Technology at the Chair of Corporate Strategy & Innovation (CSI) from EPFL. Her dissertation focused on collective forms of organizing for innovation and production.  

Joana holds a bachelor and a master degree in Business Administration from CLSBE, Portugal. During her studies, Joana spent two semesters abroad at WU Wien in Austria, and at Goa Institute of Management in India. 

Joana was a research and teaching assistant at CLSBE in the Strategy group for two years. Additionally, Joana worked as a business analyst for the Portugal Telecom consultancy department; and as HR consultant for AlterVia. Joana is also co-founder and advisor of MindFlow, a Portuguese start-up in the area of training and gamification through mobile Apps. 

She is a reviewer of the Academy of Management Annual Meeting (AOM), Strategic Management Society Annual Conference (SMS), and European Academy of Management (EURAM). She has presented her papers at various international conferences and seminars, including AOM, EURAM, SMS, Consortium for Cooperation & Competition (CCC), International Open and User Innovation Conference (OUI), and Annual World Open Innovation Conference (WOIC).

Research interests

Joana is interested in collective, democratic, decentralised organizations that based on crowds or communities are able to engage in production and innovation activities. Such organizations deviate from the traditional notions of hierarchy, authority, and control; however, they are still able to undertake production and innovation activities, directly competing with bureaucratic organizations. Joana studies both traditional and modern collective forms of organizing, ranging from producer cooperatives to internet-based crowds and communities.


  • PhD, Management of Technology, cole Polytechnique Federale de Lausanne (EPFL), Switzerland¬†
  • MSc & BS, Business Administration, Catolica Lisbon School of Business & Economics (CLSBE), Portugal

Student education

Joana teaches Strategic Management.

Research groups and institutes

  • Centre for Technology Innovation and Engagement

Current postgraduate researchers