Professor Trappmann in Süddeutsche Zeitung on transitioning to green industries
On 26 January Professor Vera Trappmann was featured in an article published by the Süddeutsche Zeitung titled “So werden deutsche Jobs grün”, or “This is how German jobs become green”.
On 26 January Professor Vera Trappmann was featured in an article published by the Süddeutsche Zeitung titled “So werden deutsche Jobs grün”, or “This is how German jobs become green”.
The article discusses the growing interest among German employees in transitioning to green industries. Many are motivated by the meaningfulness of working towards sustainability. However, there's a significant gap between the demand for green jobs and the skills required for them.
Professor Trappmann’s research is discussed and it notes that in the study mentioned it became clear that many people are afraid of climate change - but ultimately the high intrinsic motivation is exuding people's fears. She commented:
Our analyses show that people who are afraid of less salaries are still inclined to switch to sustainable profession due to their conviction
The Süddeutsche Zeitung, published in Munich, Bavaria, is one of the largest daily newspapers in Germany.
Read the full article in German here (subscription required).
