Dr Sourindra Banerjee's research into improvised marketing and its potential for higher brand engagement has featured in blogs by INSEAD France and Imperial College Business School.
A series of webinars hosted by Leeds University Business School.
Dr Shankha Basu’s research has been referenced in Psychology Today, in an article discussing the connection between global identity and a sense of personal responsibility towards the environment.
On 8 and 9 July the Marketing Division at Leeds University Business School held its annual Research Camp.
Associate Professor of Marketing, Aristeidis Theotokis, was recently awarded the Best Conference Paper award at the Academy of Marketing Science Conference held in Vancouver.