Podcast: Freedom within a framework
- Global and Strategic Marketing Research Centre
Dr Sourindra Banerjee, Associate Professor of Marketing at Leeds University Business School, interviews Gareth Turner, Head of Brand at Weetabix, in this latest episode of the Research and Innovation Podcast. They discuss the brand’s recent viral tweet, and how agility, bravery, and a consistent tone of voice across all channels can help brands engage with consumers.
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Read Dr Banerjee’s article – “Improvised marketing interventions in social media”.
This podcast episode was recorded remotely in April 2021. If you would like to get in touch regarding this podcast, please contact firstname.lastname@example.org. A transcript of this episode is available.
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